Tiffany & Company is an American multinational luxury jewelry and specialty retailer. Tiffany sells jewelry, sterling silver, china, crystal, stationery, fragrances, watches, personal accessories, as well as some leather goods. Many of these goods are sold at Tiffany stores, as well as through direct-mail and corporate merchandising. Tiffany is renowned for its luxury goods and is particularly known for its diamond jewelry. Tiffany markets itself as an arbiter of taste and style.