The Beat

Category - brand stories

New York State Announces Success of I LOVE NEW YORK China Office

Nov 24, 2015 by I Love New York Staff

China Offices Support Increased Tourism State-Wide

ALBANY, NY (November 16, 2015) - New York State highlighted the success of I LOVE NEW YORK China offices and their one-year anniversary. I LOVE NEW YORK representation is based in four China cities: Beijing, Shanghai, Guangzhou and Chengdu. Together, the offices reach travel agents, group tour operators and other travel professionals, as well as media and consumers in more than 20 other cities.

Governor Cuomo Announces I LOVE NEW YORK Co-Branding Partnership with Delta Air Lines

Sep 14, 2015 by I Love New York Staff

View the New Co-Branded Logos Here and Here

View the Co-Brand Launch at the New York Stock Exchange Here

Albany, N.Y. (September 14, 2015) -- Governor Andrew M. Cuomo announced a co-branding partnership between Empire State Development's Division of Tourism/ I LOVE NEW YORK and Delta Air Lines. The new co-branded logo was unveiled outside the New York Stock Exchange on Thursday, September 10, as Delta rang the closing bell.

"When people take the time to experience New York, they fall in love and keep coming back - and that means more tourism and economic activity for our state," Governor Cuomo said. "This partnership will bring the I LOVE NY brand to new heights, and I am proud that our administration is partnering with Delta Air Lines to promote all that the Empire State has to offer."

Governor Cuomo Announces Economic Impact of Tourism Industry Exceeds $100 Billion for The First Time

Jul 3, 2015 by I Love New York Staff

Tourism Employment Increased By 16 Percent Since 2011

New York Remains Most Visited State by Overseas Travelers for 14th Year in a Row

With July 4th Weekend Approaching, Governor Highlights Summer 2015 Tourism Ad Campaign and Getaway Ideas at

Albany, N.Y. (July 2) - Governor Andrew M. Cuomo today announced the total economic impact of New York State's tourism industry in 2014 reached an all-time high of $100.1 billion. Historic investments in the tourism industry have generated job growth and an increase in visitors to New York, making it the most visited state by overseas travelers for the 14th year in a row. The Governor also highlighted the 2015 summer ad campaign featuring vacation destinations and attractions from all regions of the state.

I LOVE NEW YORK Announces Launch of Mobile App and Television Ad Promoting New York State Tourism

Jan 23, 2015 by I Love New York Staff

I LOVE NY AppExplore thousands of NYS tourism attractions and events now available at the touch of a button, including Path through History and Taste NY locations Television spot features unique recreational activities and tourism attractions, now more easily discovered with the new app Albany, N.Y. - Empire State Development's Division of Tourism today announced the launch of a new, free I LOVE NEW YORK mobile app to promote New York State tourism. Through the app, users and visitors on the go can easily explore the best of travel in the State and more effectively get information on thousands of destinations, attractions and events, including Path Through History and Taste NY locations. The Division also announced the launch of a new television ad, designed to further grow the State's tourism industry. The ad can be seen here and began running today in major markets, in-state as well out-of-state, on early morning shows and cable networks.

Governor Cuomo Launches I LOVE NEW YORK Bus

Oct 3, 2014 by I Love New York Staff

I LOVE NY BusNew Service Offers Year-Round Getaways from New York City to Beverage Trails, Festivals and Ski Slopes across New York

Albany, NY (October 1, 2014) - Governor Andrew M. Cuomo today announced the launch of the I LOVE NEW YORK Bus, a new year-round tourism initiative that offers transportation from New York City to destinations across the state. The service is a result of feedback received during the Governor's second Tourism Summit to increase transportation access to tourism opportunities in New York, and connects riders to some of the state's most popular getaway experiences, including wine, beer and cider trails, seasonal festivals and skiing in Upstate New York.

Governor Cuomo Announces the Kickoff of New York’s 2014 Fall Foliage Color Report

Sep 10, 2014 by I Love New York Staff

First 2014 I LOVE NY Fall Foliage Report Visit for up-to-date color information and best vantage spots for leaf peeping beginning today

I LOVE NEW YORK launches the "Foliage Photog of the Week" social media campaign to promote tourism this fall in New York State using #NYLovesFall

Albany, NY (September 10, 2014) - Governor Andrew M. Cuomo today announced this season's first I LOVE NEW YORK fall foliage report, which charts color foliage conditions across the State, is available beginning today and will be updated every Wednesday through the end of autumn. Additionally, I LOVE NEW YORK is introducing a complementary "Foliage Photog of the Week" social media campaign that will select and promote one photograph each week through November that is tagged using #NYLovesFall to promote autumn tourism in New York.

Tupper Lake is All Over New York City

Jul 17, 2014 by I Love New York Staff

Wild Center in NYCTupper Lake, N.Y. - This month millions of commuters are getting a taste of Tupper Lake and the Adirondacks, courtesy of a brand new ad now running on subways, buses and signs in and around New York City. The ad features an image from the Raquette River taken by Wild Center board member, Rick Godin, a few years ago.

Hillarie Logan-Dechene, the Center's Director of Philanthropy, recently attended the Governor's Tourism Summit and was approached by an I LOVE NEW YORK staff member who wanted to include the Center in their ‘Get Outta Town' campaign. I LOVE NEW YORK, the state tourism bureau, launched the campaign last year, encouraging those in New York City to explore other areas of the state.

Gov. Cuomo Hosts Second Tourism Summit; Expands Unprecedented Commitment to Growing Tourism Industry

May 15, 2014 by I Love New York Staff

Governor Cuomo speaks at the 2014 NYS Tourism SummitNew Initiatives Announced Will Build on the Success of the Last Tourism Summit and Continue to Promote New York State as the Tourism Capital of the World Releases New Tourism Ad Campaign Featuring Ed Burns, Steve Buscemi, Billy Joel, Robert De Niro,Michael Strahan, Meryl Streep, and Vanessa Williams

Albany, N.Y. (May 14, 2014) - Governor Andrew M. Cuomo today hosted New York State's second Tourism Summit. Building on last year's unprecedented support, the Governor announced the state's commitment of $45 million to promote statewide tourism, create jobs, and attract even more visitors to the Empire State. This 50 percent increase in state funding over the last year gives New York one of the largest state-funded tourism programs in the nation. The Governor also unveiled a new tourism advertising campaign featuring Ed Burns, Steve Buscemi, Billy Joel, Robert De Niro, Michael Strahan, Meryl Streep and Vanessa Williams. The ads can also be found on YouTube here.

Governor Cuomo Encourages New Yorkers to Celebrate Women's History Month

Mar 14, 2014 by I Love New York Staff

pth-logo.JPGVisit homes of famous poets, activists, politicians and artists featured along the Path Through History and take part in special events across New York Albany, N.Y. (March 14) - Governor Andrew M. Cuomo today encouraged residents and visitors alike to learn about New York women's contributions to history, culture and society and celebrate in Women's History Month. Through the Governor's Path ...

Colorful Peak Fall Foliage Coming to Long Island, southern Hudson Valley and Greater Niagara Regions this Weekend

Oct 23, 2013 by I Love New York Staff

foliagemapnew102313.jpgSome peak areas remain in Finger Lakes and Thousand Island-Seaway regions This is the seventh 2012 FALL COLOR REPORT for New York State. Reports are obtained from field observers and reflect expected color conditions for the coming weekend. FALL COLOR REPORTS are issued every Wednesday afternoon. Albany, N.Y. - Beautiful peak fall color will make its way into the Long Island, Greater ...

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