The Beat Category - brand stories Sat, 22 Oct 2016 01:51:16 GMT I Love NY Encourages Travelers to Discover What Is New Throughout New York State for Spring & Summer ALBANY, NY (May 23, 2016) - A sense of awakening and freshness fills the air as spring takes hold of the Empire State. It's a great time to explore some of the exciting new things to do and see across New York. To help chart the way, I LOVE NEW YORK has checked in with all 11 vacation regions and compiled a sampling of some of the Empire State's newest ways for locals, and visitors, to play, stay and have fun, from curated cider tastings to the highly-interactive and nostalgic Toy Halls of Fame. Mon, 23 May 2016 07:00:00 GMT Gov. Cuomo Announces $42 Million Project to Enhance Access to Niagara Falls Waterfront Project will reopen waterfront access to Niagara River Gorge from city streets; increase recreational opportunities Photos of the proposed project are available here Governor launches competition encouraging New Yorkers to propose a new name for the Robert Moses Parkway Online submissions will be accepted until 5 p.m. on April 30, 2016 at (March 22, 2016) Governor Andrew M. Cuomo today announced that New York State will replace an underutilized two-mile stretch of the Robert Moses Parkway North in Niagara Falls with open space, scenic overlooks and recreational trails to make the waterfront more accessible to residents, tourists and visitors alike. The project marks the largest expansion of green space since the Niagara Reservation was designed in 1885, and will link the Niagara River Gorge and Falls into a single destination to allow easier access to the water's edge. Tue, 22 Mar 2016 07:00:00 GMT Governor Cuomo Announces 2016 Bus from New York City to Ski Areas Kicks Off January 22 Albany, NY (November 30, 2015) - Governor Andrew M. Cuomo announced that the I LOVE NEW YORK Winter Ski Bus will begin weekly trips from New York City to upstate ski areas on January 22. On Fridays, Saturdays and Sundays, the bus will offer downstate skiers and riders day trips to Hunter, Plattekill and Belleayre mountains. Additionally, I LOVE NEW YORK has partnered with popular outfitter REI to further spread the word about the outdoor adventures that the State has to offer. Thu, 03 Dec 2015 07:00:00 GMT New York State Announces Success of I LOVE NEW YORK China Office China Offices Support Increased Tourism State-Wide ALBANY, NY (November 16, 2015) - New York State highlighted the success of I LOVE NEW YORK China offices and their one-year anniversary. I LOVE NEW YORK representation is based in four China cities: Beijing, Shanghai, Guangzhou and Chengdu. Together, the offices reach travel agents, group tour operators and other travel professionals, as well as media and consumers in more than 20 other cities. Tue, 24 Nov 2015 07:00:00 GMT Governor Cuomo Announces I LOVE NEW YORK Co-Branding Partnership with Delta Air Lines View the New Co-Branded Logos Here and Here View the Co-Brand Launch at the New York Stock Exchange Here Albany, N.Y. (September 14, 2015) -- Governor Andrew M. Cuomo announced a co-branding partnership between Empire State Development's Division of Tourism/ I LOVE NEW YORK and Delta Air Lines. The new co-branded logo was unveiled outside the New York Stock Exchange on Thursday, September 10, as Delta rang the closing bell. "When people take the time to experience New York, they fall in love and keep coming back - and that means more tourism and economic activity for our state," Governor Cuomo said. "This partnership will bring the I LOVE NY brand to new heights, and I am proud that our administration is partnering with Delta Air Lines to promote all that the Empire State has to offer." Mon, 14 Sep 2015 07:00:00 GMT Governor Cuomo Announces Economic Impact of Tourism Industry Exceeds $100 Billion for The First Time Tourism Employment Increased By 16 Percent Since 2011 New York Remains Most Visited State by Overseas Travelers for 14th Year in a Row With July 4th Weekend Approaching, Governor Highlights Summer 2015 Tourism Ad Campaign and Getaway Ideas at Albany, N.Y. (July 2) - Governor Andrew M. Cuomo today announced the total economic impact of New York State's tourism industry in 2014 reached an all-time high of $100.1 billion. Historic investments in the tourism industry have generated job growth and an increase in visitors to New York, making it the most visited state by overseas travelers for the 14th year in a row. The Governor also highlighted the 2015 summer ad campaign featuring vacation destinations and attractions from all regions of the state. Fri, 03 Jul 2015 07:00:00 GMT I LOVE NEW YORK Announces Launch of Mobile App and Television Ad Promoting New York State Tourism Explore thousands of NYS tourism attractions and events now available at the touch of a button, including Path through History and Taste NY locations Television spot features unique recreational activities and tourism attractions, now more easily discovered with the new app Albany, N.Y. - Empire State Development's Division of Tourism today announced the launch of a new, free I LOVE NEW YORK mobile app to promote New York State tourism. Through the app, users and visitors on the go can easily explore the best of travel in the State and more effectively get information on thousands of destinations, attractions and events, including Path Through History and Taste NY locations. The Division also announced the launch of a new television ad, designed to further grow the State's tourism industry. The ad can be seen here and began running today in major markets, in-state as well out-of-state, on early morning shows and cable networks. Fri, 23 Jan 2015 07:00:00 GMT Governor Cuomo Launches I LOVE NEW YORK Bus New Service Offers Year-Round Getaways from New York City to Beverage Trails, Festivals and Ski Slopes across New York Albany, NY (October 1, 2014) - Governor Andrew M. Cuomo today announced the launch of the I LOVE NEW YORK Bus, a new year-round tourism initiative that offers transportation from New York City to destinations across the state. The service is a result of feedback received during the Governor's second Tourism Summit to increase transportation access to tourism opportunities in New York, and connects riders to some of the state's most popular getaway experiences, including wine, beer and cider trails, seasonal festivals and skiing in Upstate New York. Fri, 03 Oct 2014 07:00:00 GMT Governor Cuomo Announces the Kickoff of New York’s 2014 Fall Foliage Color Report Visit for up-to-date color information and best vantage spots for leaf peeping beginning today I LOVE NEW YORK launches the "Foliage Photog of the Week" social media campaign to promote tourism this fall in New York State using #NYLovesFall Albany, NY (September 10, 2014) - Governor Andrew M. Cuomo today announced this season's first I LOVE NEW YORK fall foliage report, which charts color foliage conditions across the State, is available beginning today and will be updated every Wednesday through the end of autumn. Additionally, I LOVE NEW YORK is introducing a complementary "Foliage Photog of the Week" social media campaign that will select and promote one photograph each week through November that is tagged using #NYLovesFall to promote autumn tourism in New York. Wed, 10 Sep 2014 07:00:00 GMT Tupper Lake is All Over New York City Tupper Lake, N.Y. - This month millions of commuters are getting a taste of Tupper Lake and the Adirondacks, courtesy of a brand new ad now running on subways, buses and signs in and around New York City. The ad features an image from the Raquette River taken by Wild Center board member, Rick Godin, a few years ago. Hillarie Logan-Dechene, the Center's Director of Philanthropy, recently attended the Governor's Tourism Summit and was approached by an I LOVE NEW YORK staff member who wanted to include the Center in their ‘Get Outta Town' campaign. I LOVE NEW YORK, the state tourism bureau, launched the campaign last year, encouraging those in New York City to explore other areas of the state. Thu, 17 Jul 2014 07:00:00 GMT