New ‘Welcome to New York' Marketing and Communications Campaign Invites the World to Visit New York City
Yearlong Global Tourism Collaboration to Use ‘Welcome To New York' from Taylor Swift's New Album 1989 to Celebrate New York City
New York, N.Y. (October 27, 2014) -Today, Taylor Swift joins NYC & Company, New York City's official marketing, tourism and partnership organization, to announce her participation as New York City's Global Welcome Ambassador for 2014-2015. As part of the collaboration with Taylor, NYC & Company today launched a global tourism campaign-Welcome To New York-named after Taylor's song of the same name from her top charting new album, 1989. "Welcome To New York" celebrates how welcoming New York City is to everyone, inviting the world to visit New York City and explore its five boroughs. As New York City's Global Welcome Ambassador, Taylor will showcase the City's unparalleled vibrancy that inspired her to write "Welcome To New York," reinforced by the refrain "It's been waiting for you." ABC News anchor Robin Roberts joined Taylor on Good Morning America to make the announcement. To view the new campaign, visit NYC's official tourism website, www.nycgo.com/w2ny.