The Curious Case of Elvis PresleyLake George, NY -- As you read this, the Village of Lake George is undergoing an attack of Elvises. It's The Sixth Annual LakeGeorge.com Elvis Festival! A call has already gone out for re-supplies of peanut butter and bananas.   WHAT: The sixth annual LakeGeorge.com Elvis Festival.  This colorful, four-day event features Elvis Tribute Artists (ETAs) competing in three categories (professional, amateur and youth) for more than $8,000 in prize money and the chance to earn a spot in the qualifying rounds of "The Ultimate Elvis Tribute Artist Contest," which will be held in Memphis, TN this August.   WHO:       - 50 Elvis Tribute Artists (ETAs) from across the United States, Canada, Australia, and Qatar.  Eight competitors from the greater Capital Region will also take part. - 6,000 Elvis Presley fans, who will gather to celebrate and pay tribute to the magic, music and memories of the King of Rock and Roll   WHEN: May 28-31, 2009   WHERE:     - Painted Pony Festival Grounds, Lake Luzerne, NY - Shepard Park, Route 9N (Canada Street), Lake George, NY - Various other restaurants and venues throughout the Town and Village of Lake George   DETAILS: This year's event will once again serve as an official preliminary Competition for "The Ultimate Elvis Tribute Contest," produced by Elvis Presley Enterprises. Inc. (EPE).   In addition to the ETA competition, the festival will commemorate its sixth festival with two Vegas-style, Big Shows. Friday Night's show, "The Great Pretenders: Elvis and Friends," will bring together tribute artists as Elvis and other pop legends including, Elton John, Ricky Nelson, James Brown, and Tom Jones.   Meanwhile, Saturday Night's show will relive the excitement and memory of Elvis at the height of his career in "On Stage: 1969 Opening Night at the International."  The show will celebrate the 40th Anniversary of Elvis' return to the live stage in Las Vegas and features world-class tribute artist Dwight Icenhower.  Multi-generational fans are invited to attend the festival's main events and check out the new and free events on tap this year, including:       Thursday, May 29 7:30 p.m. - Free! Opening Night Ceremony in Shepard's Park 9 p.m. - Opening Night at the Adirondack Pub & Brewery   Friday, May 30 10 a.m.-6:30 p.m. - ETA Competition: Round 1 10 a.m.-10 p.m. - Elvis Memorabilia Show & Sale 6-8 p.m. - New! Dinner with the Tribute Artists 8:30 p.m. - Friday night's headliner show, "The Great Pretenders: Elvis and Friends" 11 p.m.-2 a.m. - Elvis After Hours at the Boardwalk Restaurant   Saturday, May 31 9:00 a.m. - Free! Elvis TA's and Classic Car Parade 10  a.m. - 6:30 p.m. - ETA Competition: Round 2 11 a.m. - 5 p.m. - Elvis Around Town 1:30/3/4:30 p.m. - New! Elvis Aboard the Minne-Ha-Ha 6 - 8 p.m. - New! Dinner with the Tribute Artists 8:30 p.m. - Saturday night's headliner show, "On Stage: 1969 Opening Night at the International" 11 p.m. - 2 a.m. - Elvis After Hours at King Neptune's Pub   Sunday, June 1 10 a.m. - Gospel Service 11:30 a.m.-1 p.m. - New! Elvis Bingo 1- 4 p.m. - ETA Competition: FINALS 6 p.m. - Festival Wrap Party on Steel Pier   HOW: For more information or to set up and interview, contact Jason Sherry at (646) 285-2325 (cell).  Thursday's kick off in Shepard Park is free, so please come down and take a look.  We also welcome members of the press to attend the events at Painted Pony; please stop in at the "Will Call" window at the main gate when you arrive at the Painted Pony Festival Grounds.   You will be required to leave a business card or show press credentials and sign in.  For a complete listing of events, times and ticket prices, visit lakegeorgeelvisfest.com.

### Contact: Edward Parham Director of Public Relations Rueckert Advertising & Public Relations LLC Tel: 518-446-1091 Fax: 518-446-1094 Web: www.rueckertadvertising.com