old_radio_mic_thumbnail1.jpgRadio can be a powerful motivating medium, creating word pictures every bit as compelling as visual images. “I LOVE NY Travel Tips” is an on-going series of 60-second features produced by Empire State Development that invite radio listeners to explore New York’s wealth of travel and recreational opportunities. Each Travel Tip focuses on specific tourism destinations or activities in New York and is created using the world-famous I LOVE NEW YORK theme song. Here is the PSA currently being aired, on the TAP NY Beer Festival, and next week's spot, on upcoming film festivals in the state: TAP NY Festival (week of April 11-17) Film Festivals (week of April 18-24) Radio Programmers: If you would like to directly receive these spots on a regular basis, please contact: Eric Scheffel Empire State Development Bureau of Media Services 30 South Pearl St. Albany, NY 12047 (518) 292-5274 escheffel@empire.state.ny.us