Wizard BillRochester, N.Y. - Now you see it. . .now you don't! Enjoy two days of pure magic at Abracadabra! Weekend Magic at the National Museum of Play at the StrongTM on Saturday, January 15 from 10 a.m. to 5 p.m. and Sunday, January 16 from noon to 5 p.m. Watch as magician Bill Gormont (aka Wizard BillWizard BillWizard Bill) performs his astounding tricks at 1 and 3 p.m. on Saturday and Sunday. Then learn tricks of the trade-including a few fantastical sleight-of-hand feats, such as a vanishing coin and disappearing pencil-in the Magic Lab at 2 and 4 p.m. on Saturday and Sunday. Make and take home your own bag of tricks or magic wand. All weekend activities are included with general museum admission fees.

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Museum Hours: Monday-Thursday, 10 a.m. to 5 p.m.; Friday and Saturday, 10 a.m. to 8 p.m.; Sunday, noon to 5 p.m. Admission Fees (effective January 1, 2011): General Admission (does not include admission to Dancing Wings Butterfly Garden®): Adults $12; Seniors $11; Children (2-15) $10; Children younger than two free; Strong members free. Admission to Dancing Wings Butterfly Garden (effective January 1, 2011): General Admission fee plus $2 for members, $4 for nonmembers; Children under 2 free. Entry is by timed ticket only. Please call 585-263-2700 to reserve and purchase tickets. Parking: Free parking is available at the museum for all guests on a first-come, first-served basis. Please note that, on high visitation days, the museum lot may reach capacity early in the day. If space is not available on site at the time of your visit, additional parking is available at neighboring municipal garages for a fee. The Strong is not responsible for fees incurred at off-site locations. Contact: Shane Rhinewald, 585-410-6365, srhinewald@thestrong.org Susan Trien, 585-410-6359, strien@thestrong.org