cultural-heritage-tourism-network.jpgEvents Offer Training and Networking Opportunities Geneva, N.Y. - The New York Cultural Heritage Tourism Network, a coalition of museums, historic sites, and regional tourism agencies, will sponsor a series of regional Cultural Heritage Tourism Seminars Nov. 1, 2 and 3. The seminars will feature guest speaker Cheryl Hargrove, who specializes in cultural and heritage tourism, and are designed to help large and small organizations and attractions increase visitors, develop partnerships, and learn about marketing opportunities for New York State's cultural heritage assets. The seminars will be held from 8:30 a.m. to 4 p.m. Nov. 1 at the Rochester Plaza Hotel in Rochester; Nov. 2 at the Hotel Utica, Utica; and Nov. 3 at the NYS Office of Parks, Peebles Island, Cohoes. Hargrove was keynote speaker at the coalition's symposium, held at Colgate University in March, and is back in New York State by popular demand. The same seminar will be presented at the three locations. "The seminars are designed for cultural heritage attractions such as museums, historical societies, and anyone who needs to drive more tourism business to their own front door," said Spike Herzig, director of the New York Cultural Heritage Tourism Network and president of the Herzig Group. "Across New York State we have a rich history and many diverse art museums and historic sites. Research shows that cultural heritage travelers consistently spend more money and stay longer in an area than other types of visitors." Hargrove has consulted with more than 50 national, regional, state and local organizations for cultural heritage tourism assessment, planning, development and/or marketing technical assistance, and has presented at more than 100 conferences and conventions including the National Tour Association, the 1998 Leadership Conference on Cultural Tourism, Yunnan Province, China, and the Museum Association of Canada. Registration is $35 per person and includes luncheon, take-home materials and refreshments. To register, contact or call 315-521-3985. The New York Cultural Heritage Tourism Network is a coalition of arts, culture and heritage attractions and venues from across New York. The network has developed the first ever inventory on arts, culture and heritage attractions, numbering more than 2,400 sites, and is developing a premier cultural heritage tour package site that allows consumers to purchase tour packages on-line. For information, visit


Contact: Spike Herzig, Director New York Cultural Heritage Tourism Network 474 Snell Road, Geneva, NY 14456 315-521-3985 E-mail