-30-Contact: Vickie Karp/Trish Bertuccio (212) 360-1311
DATE: Saturday, February 5, 2011 TIME: 11:00 a.m. to 4:00 p.m. LOCATION: Prospect Park Nethermead; Enter at Ocean Avenue and Lincoln Road, Brooklyn EVENT & PHOTO-OP: Parks Commissioner Adrian Benepe, Brooklyn Borough President Marty Markowitz, Council Member Brad Lander, Olympic Regional Development Authority President & CEO Ted Blazer and Parks mascot Pearl the Squirrel will kick off a celebration of FREE winter sports and fun in Prospect Park! DETAILS: Join Parks for the biggest snow festival in the city! Winter Jam NYC brings the ski slopes to the city with a Lake Placid Snow Field for skiing, snowboarding, snowshoeing and cross-country skiing. All equipment is provided, but participants are welcome to bring their own sleds, skis and snowboards! Check out acrobatics from the high flying Skyriders and performances by InnerPartySystem and BR & Time Bomb. Warm up with free samples from local producers at the Pride of New York Winter Market and get green New York State travel tips from I LOVE NEW YORK's Greenest NYer Kaity Tsui. Visit your favorite winter sports vendors and enjoy plenty of fun activities for all ages. Red Bull will host the Butter Cup, a national contest series, where professional and amateur snowboarders can show off their best tricks on multi-featured custom ramps, pads and rails. Winners take home the Butter Cup Trophy and an arm full of new gear. Winter Jam NYC is presented by the Prospect Park Alliance, Lake Placid and I Love NY.com and sponsored by Red Bull, Dunkin Donuts, Ski Areas of New York, Gore Mountain, Mountain Creek, Columbia apparel, Pride of New York, Cabot Cheese, Radio Q104.3, Mars Needs Moms©, REI, the New York Knicks, the New York Rangers, Flavorpill, and Ski Till I Die. Winter Jam NYC is FREE and all winter sports equipment will be provided, including snow shoes and cross-country skis.