flta.JPGBookDirect on FingerLakes.org! Pen Yann, N.Y. - The Finger Lakes Tourism Alliance, the number one site for visitors coming to the Finger Lakes of New York State, has recently integrated the BookDirect system on to their website, FingerLakes.org. The Finger Lakes Tourism Alliance, located in Penn Yan, has been in existence for over 93 years and its mission is to lead economic growth and development of the Finger Lakes through exemplary promotion of the region as a world class tourism destination. The integration of the JackRabbit/BookDirect system on to FingerLakes.org has proven to be wildly successful from the short time of its launch on January 10th of 2012, reaching over 14,000 website views to date to area lodging properties. Now when travelers and locals alike visit http://www.fingerlakes.org/ to search for accommodations, they will interface with the BookDirect system, which has been branded to match the FingerLakes.org website, and includes functionality that allows visitors to compare rates and availability and ultimately secure reservations for the lodging property of their choosing within the Finger Lakes region. Having this incredibly useful tool on FingerLakes.org will be able to facilitate the visitor experience and enhance the ease of finding and securing reservations throughout the region.  Visitors will be able to search through a database of roughly 700 partner lodging properties located throughout the 14 county region that comprises the Finger Lakes region. Travelers will be able to search for dates of stay, pricing level, amenities, and location among other fields to find the perfect fit for their stay in the Finger Lakes.  The BookDirect search engine is the only booking solution in the marketplace that is 100% dedicated to facilitating direct reservations to all lodging properties that are a member of the Finger Lakes Tourism Alliance. BookDirect is being brought the visitor and the lodging property completely free of charge thanks to action taken by the FLTA Board of Directors, which makes this system stand out in the world of competing travel sites. There are no costs associated with a traveler books a room since BookDirect utilizes the reservation system the lodging property currently has in place and simply redirects travelers to this site. Through this method, BookDirect keeps the system simple and as a result of direct referrals to a system that is currently operating through the lodging properties existing website, there are no costs passed along to the property.  The Finger Lakes Tourism Alliance looks forward to helping travelers and seeing increased visitation to the region this season through the integration of this system. For more information visit http://www.fingerlakes.org/ or contact Jessica Robideau at 315-536-7488.

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Contact: Jessica Robideau Finger Lakes Tourism Alliance 309 Lake Street Penn Yan, NY 14527 Phone: 315-536-7488 Email: jessicar@fingerlakes.org