wizard-of-oz.jpgRochester, N.Y. - Follow the Yellow Brick Road to The Wizard of Oz, the first-ever licensed traveling educational exhibit based on the beloved movie classic opening at the National Museum of Play at The Strong® on Saturday, January 21. Meet Dorothy, Scarecrow, Cowardly Lion, and Tin Man and join in an interactive theater experience (including songs from the film) on opening weekend, Saturday, January 21 and Sunday, January 22. Visitors of all ages are invited to come over the rainbow with Dorothy and Toto on a multi-sensory exploration of the colorful Land of Oz. Journey from the sepia-toned Gale Farm to the vibrant Emerald City and discover your own courage, heart, and wisdom, and experience the adventures of Dorothy and her friends as they find their way to true happiness.    Pass through the star-studded Movie Marquee entrance where you can learn all about the iconic movie characters and press buttons to activate memorable clips from the beloved film. Then immerse yourself in kid-sized environments inspired by scenes from the movie. The story begins at the Gale Farm, where children can identify animal sounds at the "petting farm," harvest vegetables, milk a cow, and gather eggs. Down the road, discover Professor Marvel's Wagon, where you can try your hand at a number of challenging optical illusions and puzzles. Experience Dorothy's Bedroom as it hurtles through the air in a tornado. The tilted angle of the room, along with a spinning interactive, help guests understand the disorienting force of a tornado. Guests can also activate a tornado's forces at the tornado cylinder and pedal a bicycle (with Toto in the basket), and power up the praxinoscope, a spinning, optical toy that gives riders the illusion that the Wicked Witch is whoosing by on her broomstick. Before you know it, you'll arrive in Munchkinland, where you can visit colorful Munchkin huts with interactives that beckon you to talk like a Munchkin, play music on a Munchkin instrument, construct a rainbow arch from giant soft blocks, and play Munchkin matching and sentence games using words from the movie. Follow the Yellow Brick Road to the Crossroads, where you will be joined by Scarecrow, Tin Man, and Cowardly Lion. Here guests can decorate a scarecrow, make Tin Man's heart light up, comb Cowardly Lion's mane, and take a courage crawl through a tunnel. See if you can master the marble maze game and challenge yourself with a variety of mind puzzles. Next, it's off to the Witch's Castle to capture the Wicked Witch's broom from Winged Monkeys.  Stop to gaze at the crystal ball and then climb up to the castle turret on the bouldering wall.  A slide will bring you back down again. Arrive at Emerald City where you can delight in the magic and science of light and color. Create a "Horse of a Different Color" by manipulating red, green, and blue lights to see how many color combinations you can make; experiment at kaleidoscope and prism stations; and wave a magic light wand to see the Wizard of Oz's face magically appear. Visit the Wizard of Oz Console and meet the "Great and Glorious Oz." Talk into the speaker and hear your voice transformed by a voice synthesizer, create flickering color flames, and remind others to "pay no attention to the man behind the curtain." Finally, click your heels three times while reciting "There's no place like home," as you depart the Land of Oz.  Elements of the movie, available only in this licensed exhibition, include Dorothy's Ruby Slippers, the film characters, and classic movie scenes. The exhibit remains on view at the National Museum of Play through May 13, 2012, The Wizard of Oz exhibit is free to members and included with general museum admission fees for nonmembers. The Wizard of Oz remains at the National Museum of Play through May 13, 2012. THE WIZARD OF OZ Children's Educational Exhibition was created by Miami Children's Museum and SPARKS, in conjunction with Warner Brothers Consumer Products. THE WIZARD OF OZ and all related characters ad elements are trademarks of and © Turner Entertainment Co.   (s12)  ======================================================================== Museum Hours: Monday-Thursday, 10 a.m. to 5 p.m.; Friday and Saturday, 10 a.m. to 8 p.m.; Sunday, noon to 5 p.m. Admission Fees: General Admission (does not include admission to Dancing Wings Butterfly Garden®): Adults $13, Seniors $12, Children (2-15) $11, Children younger than two free, Museum members free. Admission to Dancing Wings Butterfly Garden: General Admission fee plus $2 for members, $4 for nonmembers; children under 2 free. Entry is by timed ticket only. Parking: Free parking is available at the museum for all guests on a first-come, first-served basis. Please note that, on high visitation days, the museum lot may reach capacity early in the day. If space is not available on site at the time of your visit, additional parking is available at neighboring municipal garages for a fee. The Strong is not responsible for fees incurred at off-site locations. Contact: Susan Trien, 585-410-6359, strien@thestrong.org Shane Rhinewald, 585-410-6365, srhinewald@thestrong.org