###Contact: Jessica Robideau, Marketing Coordinator 315-536-7488 Finger Lakes Tourism Alliance 309 Lake Street, Penn Yan, New York 14527
Finger Lakes, N.Y. - The Finger Lakes Tourism Alliance will hold its annual Literature Exchange Wednesday, May 15, 2013 from 10am-12pm at the Waterloo Premium Outlets at 655 State Route 318, Waterloo. The event is held outside in the parking lot; rain or shine. The Literature Exchange features a wide ranging assortment of businesses gathered to exchange brochures and network with other Finger Lakes based businesses. The event is a member benefit for Finger Lakes Tourism Alliance partners and is also open to other Finger Lakes businesses for a $100 participation fee. An RSVP is required to participate. For additional information or to reserve your place at this year's event, please contact FLTA at (315) 536-7488 or 800-530-7488 no later than Friday, May 10, 2013. The Literature Exchange is a great socializing event where area professionals can meet and greet and have the opportunity to make connections with local business owners and managers in the Finger Lakes. Bring your company's brochures or marketing literature to distribute and gather other organization's literature to fill up your brochure rack at your business. Also learn about other area tourism businesses and build local referrals with Finger Lakes business owners and employees. Cases of the 2013 Finger Lakes Regional Travel Guide will be distributed as well. Representing the entire Finger Lakes region, the Travel Guide is chuck full of trip planning tips and business information that visitors will be sure to keep handy now and take home with them for a return visit later. Don't miss out on this once a year opportunity! Last year's event had a spectacular turn out with approximately 250 businesses in attendance. FLTA anticipates an even greater response this year! The Finger Lakes Tourism Alliance (FLTA) was founded in 1919 and is one of the oldest destination marketing organizations in the United States. FLTA promotes visitor businesses for a 9,000 square mile region including the 14 different counties of the Finger Lakes region. The Finger Lakes region extends east and west from Rochester to Syracuse and north and south from the Lake Ontario border to the Pennsylvania border. The Finger Lakes Tourism Alliance mission is to lead economic growth and development through exemplary promotion of the Finger Lakes region as a world class tourism destination.