###Contact: Jane Eshbaugh Director of Marketing Holiday Valley Resort 716-699-3904 firstname.lastname@example.org
Ellicottville, N.Y. - With almost three feet of natural snowfall over the last two weeks and more on the way, Holiday Valley's President Dennis Eshbaugh announced today that the resort will extend its season for an extra week. According to Mr. Eshbaugh, "Not only do we have a deep base with wall to wall coverage but the snow surface itself is ideal mid-winter packed powder conditions. We are happy to add a week to this already great season." The resort is currently reporting an average base depth of 17 to 56 inches with 6 quad chairlifts and 40 slopes open. Three more lifts will open for this weekend and the resort will extend hours to 9PM both Friday and Saturday evenings. At this time Holiday Valley plans on operating 5 lifts and over 30 slopes from April 1 through April 7. April 7 was the original target closing date for the resort, but revised plans are to operate one lift and 12 slopes from April 8 through April 12, then add lifts and slopes for the final weekend of April 13 and 14. "All of our plans are dependent on weather," says Eshbaugh, "but the forecast is calling for scattered snow the rest of this week, sunshine over the weekend, then one more cold air mass early next week with temperatures 2 to 4 degrees below normal." This announcement is just in time for Spring Break for many schools and colleges. The good conditions this late in the spring has had a positive impact on the community as well, with additional business for the shops and restaurants of Ellicottville in a normally quiet time of year.