Hester Street Fair Ice Cream Social 2014New York, N.Y. - In 1984, President Ronald Reagan designated July as National Ice Cream Month and the third Sunday of the month as National Ice Cream Day.

Hester Street Fair is celebrating this delicious holiday with an Ice Cream Social weekend, featuring a special lineup of your favorite local ice cream and a batch of brand new ice cream and frozen treat vendors that are waiting to be
discovered. Including: 

Melt Bakery - Ice cream sandwiches

La Newyorkina - Mexican paletas

Davey's Ice Cream - Ultra-premium Ice Cream

Lezzetli Ice Cream - Turkish ice cream

Baldies & Friend - An original take on the classic choco taco

Helo Halo - Filipino shaved ice treat

Tipsy Scoop - Liquor infused ice cream

Adirondack Creamery - Farm fresh & local

DF Mavens - Dairy-free ice cream

TropPops -100% whole fruit on a stick dipped in dark couverture chocolate. 

Luca and Bosco - Fine crafted ice cream 

Mom & Popsicles - Family made popsicles & popsicles for your pets

Sam's Fried Ice Cream - Fried on the spot

Daly Pie - What's ice cream without pie?

The weekend will also be filled with fun, games and prizes including a chance for attendees to test their Ice Cream IQ.  Attendees will be able to test their own Ice Cream IQ in a blind test and see if their ice cream palettes are fine enough to discern the difference between  generic store bought ice cream and high quality artisan brands. The game will get progressively tougher with the third challenge having folks guess the correct flavor of ice cream tasted.

Plus complimentary Toppings Bar by Rosette. Purchase any ice cream or frozen treat and Rosette will have you covered
with a spread of custom toppings.

Need a ride to and from the Ice Cream Social?  We're thrilled to have partnered with Uber to provide new Uber users a free ride (up to $30) to or from Ice Cream Social!

How does it work? Using Uber's free iPhone/Android/Blackberry 7 app, you can request a pickup and a car driven by a professional driver will show up in
minutes. Your credit card is billed directly for your trip and there's no need to tip, so you won't need to carry cash. You can even see the car coming towards you on a map!

Follow these simple steps to get $30 off your ride:

1) Download the free Uber iPhone/Android/Blackberry 7 app (or sign up at get.uber.com/go/Hester30)

2) Enter your information in the Uber app and promo code Hester30 when you sign up.

3) Request a ride 5 - 15 minutes before you need one. $30 will be applied towards your first ride on uberX, UberBLACK, or UberSUV (excluding uberT, expires 10/31/14, US only).

Davey's Ice Cream is all handmade from scratch inside their shop in the East Village in New York City.  They use the highest quality milk and cream from Battenkill Valley
Creamery and pasteurize their own formulated ice cream mix in-house that is lower in sugar and more full in natural flavor. 

The Baldies "Chaco" is an artisanal take on the beloved "Choco Taco" dessert. Their original treat, crafted with all homemade ingredients, consists of a crepe shell that is filled with ice cream and topped with chocolate sauce, almonds, and salt. They have seasonal "Chaco" flavors that consist of unique ingredients that complement the original recipe.

Halo Halo is a delicious dessert born from the hot and humid environment of The Philippines which features an outrageous hodgepodge of ingredients served over (and in!) a bed of shaved ice and dairy. Literally translated as Mix Mix in The
Philippines' native tongue Tagalog, the name describes both the ingredients and the way that you are encouraged to enjoy them.

Living abroad, Bella and Harrison discovered a distinctly chewy, decadently creamy, yet light ice cream unlike anything they'd tasted before. With a dream of introducing this tradition to the American palate, they teamed up with friend and foodie Roberto, traveled to Istanbul and learned everything they could about this tantalizing style of ice cream. Now handcrafted in small batches in New York, Lezzetli is made from rich goat milk, all natural ingredients and an extraordinary mixing process to ensure this experience is true to tradition and unlike anything you've tried before.

TropPops are frozen 100% whole fruit on a stick dipped in dark couverture chocolate. Because they use such richly intense chocolate, only one side is dipped for just the right
amount. This keeps them naturally low in calories yet still high in nutrition.

They are also dairy free and gluten free.

TropPops are available in banana, kiwi, mango and pineapple.

Who: Hester Street Fair Ice Cream Social!

What: Ice Cream & Frozen Treat Vendors, Test Your Ice Cream IQ (#icecreamIQ), a free Toppings Bar by Rosette
and free rides to or from the event for new Uber users. 

When: July 19 & 20, 11am - 6pm

Where: Hester Street Fair, Hester and Essex Street 

 

For Press Inquires:

Suhyun Pak

suhyun@hesterstreetfair.com

646.232.0129