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Beyond Broadway: A Broader Perspective on Developing New Musicals

  • Details
  • Many consider the musical the great American art form and a key contribution to our country's culture. So many dream of writing a Broadway hit, but there is a wealth of amazing creativity happening outside of New York. We will look at the rich environments for incubating new works that exist throughout our country, including regional theaters and colleges and universities. Not every show is destined for New York, though many follow a circuitous path that may ultimately lead there. Some shows go directly to licensing, others develop success without ever having a New York production. Is there something to be gained from developing new works beyond the commercial pressure of Broadway? Where do innovative and unconventional works come from? What are some of the other viable markets worth pursuing for new works? Are there current trends? How do audiences differ outside of New York?

    Speakers will include Ken Cerniglia, Dramaturg and Literary Manager, Disney Theatrical Group; Jason Cocovinis, Director of Marketing, Music Theatre International (MTI), one of the world's leading theatrical licensing agencies, granting theaters from around the world the rights to perform the greatest selection of musicals from Broadway and beyond; Betsy King Militello, executive director National Alliance for Musical Theatre (NAMT), whose 160 organizational members and 40 individual members, located throughout 31 states and abroad, are some of the leading producers of musical theatre in the world.

    Doors open at 7:00pm for networking and refreshments, roundtable introductions of everyone in the room will start at 7:30pm - come prepared with your best one-minute summary of who you are, and what you need. Free for TRU members; $12.50 for non-members in advance ($15 at door), free for TRU. Please use the bright red reservation box on this page, or call at least a day in advance (or much sooner) for reservations: 212-714-7628; or e-mail TRUStaff1@gmail.com



Actors Company Theatre, Inc
  • 900 Broadway, Suite 905
  • New York, NY 10003