East & Alex USA Soccer Watch Party

The East & Alex entertainment district is transforming East Avenue into an outdoor soccer festival on Friday, June 12, 2026, as the United States Men’s National Team faces Paraguay in their opening match of the 2026 FIFA World Cup™. East Avenue will be shut down for the evening, creating a vibrant block-party atmosphere with two massive TV walls, live music, food trucks, games, and more. The free USA Soccer Watch Party runs from 5:00 PM to 11:00 PM and invites the entire Rochester community to cheer on Team USA in one of the city’s most energetic neighborhoods.