The Beat

An Unparalleled New York Experience

Rochester, N.Y. - Tickets are now on sale for the Sept. 4 BriteVibes Festival™ - a one-day event celebrating all things New York State: craft beer, food, musicians, artists and more. Created by the New York State Brewers Association in partnership with Brewery Ommegang, BriteVibes Festival™ will take place at Brewery Ommegang in Cooperstown, providing a central location for guests attending from across New York. Tickets are available online for VIP, general admission and the evening concert portion only.

Rochester, N.Y. – Established in 2011 at 56 S. Union Street and formerly under the shadow of the Inner Loop, Roc Brewing Co. LLC. is ramping up for a celebration of its 10th anniversary in the Rochester craft brewing community this Saturday, June 12, from noon to 10 p.m.

“It’s amazing to see how much has changed in the last 10 years - here at Roc Brewing, and in the craft beer community around the greater Rochester area,” says brewery owner and co-founder, Chris Spinelli. “We are so excited to have expanded our space, and now have the ability to offer a full menu by F.L.X. Wienery that compliments our beers on tap. Plus, all of the growth in Rochester’s brewing community in these last 10 years has been absolutely incredible.”…

Scheduled for Wednesday, April 14, 6:30 PM

Utica, N.Y. – In the late 1800s Central New York grew eighty percent of the hops in the United States.  A number of factors brought a swift end to things about 1920, but that once great industry is striving to make a comeback. The Oneida County History Center will host Madison County Historian Matthew Urtz, who will discuss the rise and fall of the historic hop industry, and Chad Meigs, founder of The Bineyard hop farm in Cazenovia, who will share his adventures in modern hop farming on April 14, at 6:30 PM.

Invites craft beer enthusiasts to join top brewers for a beer

Rochester, N.Y. - The New York State Brewers Association (NYSBA) is inviting craft beer enthusiasts to go behind the scenes with brewers and brewery owners of popular New York State breweries during their New York State Virtual Craft Beer Tasting Experience on Sat., Sept. 26, 2020. The interactive virtual event will bring the experience of visiting NYS breweries to enthusiasts living rooms, beer included! Four breweries will be highlighted over four 90-minute tasting sessions: Grimm Artisanal Ales, Sand City Brewing Co., Hudson Valley Brewery and Greenport Harbor Brewing Co.

Farms, foliage, and more offer boundless opportunities to ring in the fall season

Orange County, N.Y. (September 3, 2020) – While we soak up the last few weeks of summer, many of us are looking forward to the change of season and the beauty that autumn brings to our region. Sweater weather, pumpkin- and apple-picking, and vibrant fall foliage are on the horizon. Orange County, N.Y., nestled in the beautiful Hudson Valley, offers U-pick farms, unique shops with beautiful home decor items, farm-to-table restaurants serving up decadent dishes with seasonal produce, and cideries that are just as scenic as their drinks are delicious.

Mumford, August 18, 2020 – One of New York State’s original cash crops was the hop plant, evidenced today by Western New York’s thriving craft beer industry. This Labor Day, Genesee Country Village & Museum is celebrating all things hops during the Hop Harvest Festival on Monday, September 7. The Museum will take visitors through the history of beer and hops from the field, through fermentation, and into the glass.

Visitors can learn about brewing traditions at one of the only 19^th-century working breweries in the U.S. and see the hops being harvested on site, then sit a spell in the Pavilion Garden, where beer will be sold in taste-sized portions so guests can enjoy several varieties, including GCV&M's signature Fat Ox Ale and Stocking Hill Ale, and a selection of craft beer from Flying Bison Brewing Co. Wine and cider will also be on offer.

Rochester, N.Y. - The official PEACE LOVE BEER & Music Festival schedule has just been announced and is available on the  Think NY Drink NY website. The three-day, virtual celebration of New York craft beer and the extended community of musicians is hosted by the New York State Brewers Association (NYSBA) on August 14-16, 2020 - the 51st anniversary weekend of the original Woodstock event. The official schedule includes 19 hours of programmed, live-streamed music taking place from breweries across the state to raise funds for the NYSBA. In addition, festival attendees will have access to virtual brewery tours, craft beer edutainment, industry folklore and special performances by Chris Trapper and five BMI recording artists - Kyshona Armstrong, Brian Sutherland, Crys Matthews, Alex Rohan and Jessica Jenks.

Rochester, N.Y. – After months of construction, the new restaurant and brewery experience at 56. S. Union Street will open to the public on Thursday, August 6. The F.L.X. Wienery at Roc Brewing Co. A partnership between the F.L.X. Wienery and Roc Brewing Co. LLC., will bring a new culinary experience to the city, serving loaded Zweigle’s hots (white and red), gravy-smothered burgers, Korean-style street fries, vegan and vegetarian fare, boozy milkshakes, house-made soft serve, and more. Craft beer lovers will also enjoy classic Roc Brewing favorites and a lineup of new beers brewed in-house.

Visit the county’s many breweries, cideries, distilleries, and wineries offering outdoor seating

Orange County, N.Y. (July 27, 2020) – Along with many of Orange County, N.Y.’s restaurants, craft beverage locations began offering patrons outdoor seating as part of the phased reopening of businesses throughout New York State. In addition to delivery and curbside pick-up options, residents and visitors can enjoy a cold glass of their favorite locally sourced beer, wine, cider, or spirits while taking in the beautiful views and wide-open spaces of the Hudson Valley.

Virtual Farm to Table Event Highlights NYS Ingredients

Rochester, N.Y. - The New York State Brewers Association is putting the spotlight on New York State ingredients in their upcoming event, NYS Culinary & Craft Beer Pairing presented by BrüMate. Scheduled for Friday, July 17, 2020, the 90-minute virtual experience will walk participants through making a gourmet meal using 100% NYS grown ingredients and include a guided beer tasting that beautifully complements the savory flavors of the two-course meal for two.