You ain’t seen nothing yet!Fall Foliage is one of 400 Reasons to Hit the Road in New York State This Fall For more on deals, discounts and free things to do around the state visit www.iloveny.com/fall Albany, NY – Fall is one of New York State’s busiest travel seasons, drawing tens of thousands of travelers to the state’s roadways and waterways, small towns, scenic vistas, country fairs and harvest festivals. It all takes place before the backdrop of spectacularly colorful autumn foliage. That means it’s time for the dedicated team of I LOVE NEW YORK foliage observers … or “Leaf Peepers” … to swing into action, scouring New York’s countryside to gather information for Empire State Development’s Division of Tourism weekly fall foliage reports. Get Up-to-Date Fall Foliage Color Reports Online New York’s weekly I LOVE NEW YORK fall foliage color reports begin Wednesday, September 9, and continue until the end of the foliage season, around the first week in November. Each Wednesday afternoon throughout the season, reports are updated online to provide the latest information on foliage color conditions in each region of the state. The weekly foliage report, a detailed map charting fall color progress, vantage points for viewing spectacular foliage, suggested autumn getaways and weekly event listings are available by visiting the I LOVE NEW YORK web site at www.iloveny.com. Reports are also available by dialing, toll-free, 800/CALL-NYS (800/225-5697) from anywhere in the U.S., its territories and Canada. From all other areas, the number is 518/474-4116. For information on becoming a volunteer Leaf Peeper, e-mail your name, address and phone number to foliage@empire.state.ny.us. Foliage Means Business for New York State The spectacular colors of a New York State autumn mean more than just pretty scenery to those in the State’s travel and tourism industry. The fall foliage season means big business for New York; it’s one of the state’s most popular travel seasons. This so-called “shoulder season” has become a favorite time for weekend getaways and week-long vacations, as well as the traditional drive to the country to view nature’s colorful display. New York State’s Advantage Why do people from all over the world head to the spectacular New York State foliage display? Unlike the rest of the country, the northeast is particularly blessed with a great variety of broad-leaved trees, which help give the region’s foliage a spectacular color range. New York State has almost as many acres of such trees as the rest of the Northeast combined. The change in color from the bright greens of summer to the brilliant hues of fall follows a predictable pattern across the state. It begins high in the Adirondack and Catskill mountains in late August and early September, and spreads out and down across the hills and valleys of the state, ending on Long Island and in New York City in late October to early November. It takes about two weeks for the colors to complete their cycles in any given area, with peak brilliance lasting three to four days in any one spot. How Leaves Change Color Seasonal conditions and the resultant chemical changes in the leaves are the key factors in the timing and coloration of the leaves. Generally, clear, sunny days and cool nights with temperatures in the 40’s bring about the most striking autumn colors. Three chemicals within the leaves – chlorophyll, carotenoids and anthocyanins – are involved in the annual color change process. As temperatures cool and the days shorten, cells at the base of the leaves disintegrate, blocking passages from the leaves to the branches and causing chlorophyll to decompose. Chlorophyll is what gives most plants their green color. As the chlorophyll fades, colors in the other pigments – the carotenoids and anthocyanins – come to the surface. Trees with leaves having a preponderance of carotenoids – like beech, birch and willow – turn varying shades of yellow. When anthocyanins predominate – as in the case of many maples, dogwoods and sumac – reds and purples appear. 400 Reasons to Hit the Road in New York State This Fall If New York’s spectacular colors aren’t enough to get you out on the road this autumn, I LOVE NEW YORK is giving another great reason to love New York. As part of its continuing celebration of the Hudson-Fulton-Champlain Quadricentennial, the state’s tourism agency is promoting over 400 deals, discounts and free things-to-do around the state. Now through Nov. 23, vacationers will find the ingredients for a perfect fall getaway, whether a quick day trip or weekend escape, at www.iloveny.com/fall. Travelers will find nearly 200 lodging deals, along with great discounts on attractions, food and wine, shopping, and transportation. With everything from hayrides to theater tickets to wine tastings, families can easily choose the perfect deal for their excursions. This year I LOVE NEW YORK has partnered with JetBlue to offer deeply discounted fares from New York City to Buffalo, Syracuse, and Rochester. Travelers can also hop on Amtrak with a 20% discount on fares to any New York State destination and get a 5% discounted rental from Enterprise Rent-A-Car from the rail station.

###

Editor’s Note to Meteorologists: If you would like to directly receive I LOVE NEW YORK fall foliage reports along with high-resolution versions of the weekly color progression map, please contact Eric Scheffel at escheffel@empire.state.ny.us or (518) 292-5274. Media Contact: Eric Scheffel Empire State Development Phone: (518) 292-5274 escheffel@empire.state.ny.us