###For additional images and downloadable press release, click here. CONTACT: Susan Trien Director of Public Relations and Advertising Strong National Museum of Play® One Manhattan Square Rochester, NY 14607 Direct Line: 585-410-6359 Fax: 585-263-2612 Email: firstname.lastname@example.org Web site: http://www.museumofplay.org/
Rochester -- Yellow dot gobblers, plucky plumbers, marauding monkeys, and vintage aliens are invading Strong National Museum of Play! Grab a joystick and jump right into the action at VideotopiaTM, a completely hands-on exhibit that lets you relive the thrill of playing the very first arcade video games while exploring their art, science, and history. This international touring exhibit-the largest and most comprehensive of its type-opens May 30 and remains at Strong through November 1, 2009. Enjoy this unique opportunity to replay the video games of an earlier era-or play them for the first time! Some 100 restored and new arcade video games await you, from the first machine ever, to the first machines to utilize microprocessors and 3-D graphics, right up to today's greatest simulator games, with all the classics and favorites in between. From Pac-Man and Donkey Kong to Space Invaders and Tetris, these amazing machines captured the public imagination and became a powerful and continuing force in American culture. Throughout Videotopia interactive components explain the inner workings of video games and computer technology, careers in technology, and the logical creation of a video game. Informational kiosks and displays detail the history and technology of home and arcade video games in a way that is fun, nostalgic, and educational. Every Strong guest will receive four tokens for free play each day they visit Videotopia. Guests may purchase additional tokens once inside the exhibit (twenty-five cents each) or earn additional tokens at Power-Up stations when they correctly answer questions based on historical material within the exhibit. A special $20 Gamer Admission Pass (for adults only), good for free general museum admission during the five-month run of the exhibit, will be available for purchase at the museum. The Videotopia exhibit follows on the heels of the announcement in March that Strong National Museum of Play has established the National Center for the History of Electronic Games (NCHEG), which houses one of the largest and most comprehensive collections of electronic game platforms and games in the United States (nearly 15,000 items). The NCHEG collections are currently accessible only to researchers; however, in development is an expansive, long-term, interactive exhibit tentatively scheduled for completion in 2012 that will interpret the impact of electronic games on the way people play, learn, and connect with each other. Videotopia is produced by The Electronics Conservancy. Admission to Videotopia is included with general museum admission fees. Strong National Museum of Play®, located in downtown Rochester, New York, is the only museum in the world devoted solely to the study of play as it illuminates American culture. Museum Hours: Monday-Thursday, 10:00 a.m. to 5:00 p.m.; Friday and Saturday, 10:00 a.m. to 8:00 p.m.; Sunday, 12:00 noon to 5:00 p.m. Admission Fees: General Admission (does not include admission to Dancing Wings Butterfly Garden®): Adults $10.00; Seniors $9.00; Children (2-15) $8.00; Children younger than two free; Strong members free. Admission to Dancing Wings Butterfly Garden®: General Admission fee plus $1.50 for members, $3.00 for nonmembers; Children under 2 free. Entry is by timed ticket only. Please call 585-263-2700 to reserve and purchase tickets. Parking: Free parking is available at the museum for all guests on a first-come, first-served basis. Please note that, on high visitation days, the museum lot may reach capacity early in the day. If space is not available on site at the time of your visit, you will be directed to additional parking at neighboring municipal garages (fees may apply).