Foliage Forecast, Week of Sept. 9-15, 2009Go to iloveny.com for the latest color reports and money-saving travel offers ATTENTION EDITORS, NEWS DIRECTORS AND METEOROLOGISTS: This is the first 2009 FALL COLOR REPORT for New York State. Reports are obtained from field observers and reflect expected color conditions for the coming weekend. FALL COLOR REPORTS are issued every Wednesday afternoon. Albany, NY – The 2009 foliage season in New York State is officially underway as the first significant colors of autumn are appearing in the Adirondacks and Catskills regions, according to observers for the Empire State Development Division of Tourism’s I LOVE NEW YORK program. The full report is available at http://www.iloveny.com/seasons/fall/foliage-report . This weekend in the Adirondacks, expect up to 30 percent color change in areas around Mt. Arab and Tupper Lake, where tinges of pale rust and mauve are overtaking the brilliance of the lush summer green. Foliage spotters to the east at Whiteface Mountain expect less significant change, with up to 10 percent color transition by weekend, highlighted by touches of brick-red and yellow leaves. In the Catskills, in Ulster County, Belleayre Mountain in Highmount projects up to 20 percent color change, with orange leaves of average brilliance beginning to emerge. The rest of the state reports 10 percent or less color change. Get Up-to-Date Fall Foliage Color Reports Online New York’s weekly I LOVE NEW YORK fall foliage color reports continue until the end of the foliage season, around the first week in November. Each Wednesday afternoon throughout the season, reports are updated online to provide the latest information on foliage color conditions in each region of the state. The weekly foliage report, a detailed map charting fall color progress, vantage points for viewing spectacular foliage, suggested autumn getaways and weekly event listings are available by visiting the I LOVE NEW YORK web site at www.iloveny.com. Reports are also available by dialing, toll-free, 800/CALL-NYS (800/225-5697) from anywhere in the U.S., its territories and Canada. From all other areas, the number is 518/474-4116. For information on becoming a volunteer Leaf Peeper, e-mail your name, address and phone number to foliage@empire.state.ny.us. 400 Reasons to Hit the Road in New York State This Fall If New York’s spectacular colors aren’t enough to get you out on the road this autumn, I LOVE NEW YORK is giving another great reason to love New York. As part of its continuing celebration of the Hudson-Fulton-Champlain Quadricentennial, the state’s tourism agency is promoting over 400 deals, discounts and free things-to-do around the state. Now through Nov. 23, vacationers will find the ingredients for a perfect fall getaway, whether a quick day trip or weekend escape, at www.iloveny.com/fall. Travelers will find nearly 200 lodging deals, along with great discounts on attractions, food and wine, shopping, and transportation. With everything from hayrides to theater tickets to wine tastings, families can easily choose the perfect deal for their excursions. This year I LOVE NEW YORK has partnered with JetBlue to offer deeply discounted fares from New York City to Buffalo, Syracuse, and Rochester. Travelers can also hop on Amtrak with a 20% discount on fares to any New York State destination and get a 5% discounted rental from Enterprise Rent-A-Car from the rail station. About New York State New York State features 11 beautiful vacation regions. New York’s attractions span from landmarks such as Niagara Falls, to the wine trails of Hudson Valley and treasures like the Baseball Hall of Fame in Cooperstown. Whether it’s wide-ranging outdoor activities for the whole family like fishing, hiking and boating, culinary wonders and farm-to-table fresh foods, or the rich history and culture of one of the 13 original colonies, New York State offers diverse activities for all travelers. For more information visit www.iloveny.com. Media can find press releases and more at thebeat.iloveny.com.

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CONTACT: Eric Scheffel Empire State Development (518) 292-5274 escheffel@empire.state.ny.us