ski-snowboard-expo.JPGSeven of New York's top mountains come together for first time to kick off 2010 winter season with 800 free lift tickets exclusively for expo attendees

 

Albany, N.Y. - The Albany Ski & Snowboard Expo will give a "lift" to hundreds of winter sports fans looking for a cost-effective way to hit the slopes this season with the first-ever two-day "Ski NY Lift Ticket" giveaway. On both Saturday, November 6 and Sunday, November 7, the first 400 paying adults will receive a coupon redeemable for a free lift ticket to one of seven of New York's premier mountains: Belleayre Mountain in Highmount, NY; Gore Mountain in North Creek, NY; Hunter Mountain in Hunter, NY; Plattekill Mountain in Roxbury, NY; West Mountain in Queensbury, NY; Whiteface Mountain in Wilmington, NY; and Windham Mountain in Windham, NY. With the average cost of a lift ticket at $60, patrons will receive nearly eight times the return on the price of admission to the Expo -- one of America's longest running consumer ski shows. "Ski Areas of New York, Inc. is thrilled to bring together several of New York's top mountains for this first of its kind promotion to launch the winter sports season at the 49th annual Albany Ski & Snowboard Expo," said Scott Brandi, president of Ski Areas of New York, Inc. "The ‘Ski NY Lift Ticket' giveaway provides tremendous value to Expo patrons while promoting one of the best ski and winter sports regions in the country." The "Ski NY Lift Ticket" coupon must be presented on the day received at the Ski Areas of NY booth at the Expo. The coupon is valid for one free lift ticket from one of the seven participating mountains. Lift tickets from the participating mountains will be distributed randomly to coupon holders. Lift tickets may be used opening day through December 17, 2010, in addition to the month of March 2011. Additional restrictions may apply. Limit one coupon per full-priced, adult admission only; may not be combined with any other promotional offer. Presented by Alpin Haus - New York's largest ski and board shop - the 49th annual Albany Ski & Snowboard Expo will offer a comprehensive look at the latest in winter sporting equipment, fashion and travel in a convenient, one-stop shopping environment at the Empire State Plaza in Albany, NY, on November 5-7. The industry's top mountains and resorts from throughout the Northeast, West and Canada will be represented. The three-day event will feature free prizes and merchandise, and interactive, family-friendly activities. The Expo will also include its traditional array of auctions, previously used equipment sales, workshops and seminars. Admission at the door is $8 for adults and $4 for youth ages 7-12. Children age six and under are free with a paid adult. The 49th annual Albany Ski & Snowboard Expo will take place at the Empire State Plaza Convention Center in Albany on Friday, November 5 from 4 p.m. - 9 p.m.; Saturday, November 6 from 10 a.m. - 6 p.m.; and Sunday, November 7 from 10 a.m. - 5 p.m. Booths and sponsorship opportunities are available by calling Amanda Lecce at 518-383-6183 or via email at alecce@edlewi.com. For more information, log onto http://www.albanyskiandsnowboardexpo.com/. The Albany Ski & Snowboard Expo is sponsored by Dunkin' Donuts; NBT Bank; and the Hilton Garden Inn/Albany Medical Center and Recovery Sports Grill. While at the Expo, patrons can also visit the 2010 Empire State Plaza Auto Show, November 5 - 7. As many as 30 manufacturers will be represented with over 160 cars, trucks, sport utility vehicles, minivans and specialty vehicles on display.

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CONTACT: Mark Bardack or Caitlin Merrill Ed Lewi Associates  6 Chelsea Place Clifton Park, NY 12065 Phone: (518) 383-6183 Cell: M. Bardack (518) 867-7943 or C. Merrill (518) 867-2440 E-mail: mbardack@edlewi.com or cmerrill@edlewi.com