whiteface-logo.jpgSeason Pass Discounts to Expire Nov. 18 Wilmington, N.Y. --- October is coming to an end and November is just around the corner. Do you know what that means? The start of the 2010-11 skiing and riding season at Whiteface mountain, in Wilmington, N.Y., is about to begin.  The Olympic mountain is scheduled to open Friday, Nov. 26, and with programs including Super Sundays, Coca-Cola "Why Not Wednesdays" and the Vertical Club, skiers and riders will be able to save throughout the season. The 2010-11 season will feature five Super Sundays presented by Bud Light, Dec. 12; Jan. 2; Feb. 6; March 13 and April 3.  During those five selected Sundays, tickets prices to ski and ride Whiteface's 86 trails and 3,430 feet of vertical will be $35 for adults, $30 for teens and just $25 for juniors.  The themes include Stylin' Sunday (Dec. 12), Island Madness (Jan. 2), Super Football Sunday (Feb. 6), Shamrock Sunday (March 13) and Retro Sunday (April 3). Every non-holiday Wednesday is a Coca-Cola "Why Not Wednesday" at Whiteface.  A one-day lift ticket is just $38 when a skier or rider brings a Coca-Cola product. With the Vertical Club, skiers and riders can save every time they visit Whiteface or Gore. As a Vertical Club member, your first visit is free and it's $15 off future visits to Whiteface.  Use the card five times and your sixth visit is also free, plus Vertical Club members can cash in on extra savings days announced throughout the season at both Whiteface and Gore.  The card must be purchased three days in advance and is available on-line at http://www.whiteface.com/summer/tickets/wf_special.php.   Don't forget, the deadline to purchase discounted 2010-11 season passes for Whiteface and Gore mountains is Nov. 18. The adult (ages 23-64) full season pass, for both Whiteface and Gore, is currently available through Nov. 18 for just $825. Beginning Nov. 19, the pass will be available for $999.  The adult (ages 23-64) non-holiday season pass, again for Whiteface and Gore, is also available for $659, until Nov. 18. Following that date, the pass will be sold for $799. The young adult and college (ages 13-22) full season pass, for Whiteface and Gore, is another great way to save this season. Through Nov. 18, the pass is available for $375, and beginning Nov. 19, the pass will be sold for $475.  The junior (ages 7-12) season pass, for Whiteface and Gore, is on sale for $299 and after Nov. 18 it will be sold for $399. Senior skiers and riders can also save this season at both Whiteface and Gore.  The senior (ages 65-69) non-holiday Whiteface only pass is available for $409, while the senior non-holiday pass for both Whiteface and Gore is on sale for $549.  The senior full-season pass, which includes both Whiteface and Gore, can be purchased for $699. Finally, the 70+ Whiteface and Gore season pass is only $210. Single-day, non-holiday, adult lift tickets are priced at $77, while single-day, holiday, adult lift tickets are $82.  Watch for additional savings on-line this season. Whiteface boasts the greatest vertical east of the Rockies, 283 skiable acres and 86 trails and was recently named the number-one ski resort in the eastern United States by readers of SKI Magazine. The mountain also received high marks for its Après-Ski (#2), Dining (#2), Family Programs (#2), Scenery (#2), Terrain/Challenge (#2), Lodging (#4) and Overall Satisfaction (#5).  And for the 18th  consecutive year, Whiteface/Lake Placid was chosen number-one for its Off-Hill Activities, thanks to its array of Olympic-style sports including bobsledding, ice skating, cross country skiing, ski jumping, as well as events such as World Cup racing, shows and concerts. Whiteface was also chosen by SnowEast Magazine readers as the East's favorite resort.  Whiteface topped such resorts as Sugarloaf and Sunday River, both in Maine, and even Killington, in Vermont.  More than 3,500 readers took part in the poll and they also tabbed Whiteface as the most scenic resort and their favorite destination village. For more information about skiing or riding Whiteface, the Olympic mountain, and information about all off ORDA's Olympic venues, log ontohttp://www.whitefacelakeplacid.com/.

###

CONTACT:    Jon Lundin, ORDA public relations coordinator, (jlundin@orda.org) at (518) 523-1655 ext. 213 -30-