whiteface-pic.JPG Lake Placid, N.Y. --- The New York State Olympic Regional Development Authority (ORDA) announced today that Whiteface Mountain, in Wilmington, N.Y., has been selected as the About.com 2011 Readers' Choice Award winner for best ski resort in the eastern United States.  Now in its fourth year, the About.com Readers' Choice Awards honor the best products, features and services across more than a dozen categories, ranging from technology to hobbies to parenting and more, as selected by its readers. "This year's Readers' Choice Awards program had a record number of nominations submitted across more than a dozen categories and featured hundreds of finalists," said Margot Weiss, managing editor, About.com. "We are thankful to all our readers for their participation and congratulate ORDA and Whiteface on their success." Whiteface which boasts the greatest vertical in the east, as well as 283 skiable acres and 86 trails, was the only State of New York ski resort in the finals.  The other finalists included Vermont's Killington, Mount Snow, Stratton and Stowe. In December, About.com also recognized Whiteface as one of the nation's top family ski destinations, one of only three eastern resorts to make the list.  The on-line article touted the mountain as "an ideal venue for a family ski vacation," and also describes many of the off-hill activities found in Wilmington and in Lake Placid including a tour of the Olympic sites, ice skating and partaking in the full schedule of winter events for the family. It's those off-hill activities, as well as the wide array of Olympic-style sports including bobsledding, ice skating, cross country skiing, ski jumping, and events such as World Cup racing, shows and concerts, that have made Whiteface/Lake Placid #1, for 18 consecutive years, for its Off-Hill Activities by readers of SKI Magazine.  And this season, readers of both SKI Magazine and SnowEast Magazine also tabbed the Olympic mountain as the #1 Ski Resort in the eastern United States.  About The About Group The About Group comprises the Web sites About.com, ConsumerSearch.com, and CalorieCount.com. About.com is a valuable resource for content that helps users solve the large and small needs of everyday life. ConsumerSearch.com analyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on the findings. CalorieCount.com is an online resource that helps users solve the everyday challenges of losing weight and living a healthy lifestyle. The About Group is part of The New York Times Company (NYSE: NYT), a leading media company with 2010 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

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Established in 1982, the New York State Olympic Regional Development Authority (ORDA) was created by the State of New York to manage the facilities used during the 1980 Olympic Winter Games at Lake Placid. ORDA operates Whiteface and Gore Mountain ski areas; the Olympic Sports Complex at Mt. Van Hoevenberg; the Olympic speedskating oval, Olympic jumping complex and Olympic arena. As host to international and national championships, the Authority has brought millions of athletes, spectator and participants to the region, resulting in significant economic development.  CONTACT:    Jon Lundin, ORDA public relations coordinator, (jlundin@orda.org) at (518) 523-1655 ext. 213