###Contact: Tiffany Townsend/NYC & Company 212 484 1270 Dave Cirilli/Sunshine Sachs 212 691 2800
Free, Co-Branded Mobile App Allows Residents and Visitors to Digitally and Visually Navigate the Five Boroughs New York, N.Y. -NYC & Company, the City's official marketing, tourism and partnership organization, today announced its partnership with local start-up firm CityMaps by launching a free, co-branded smartphone app available for download on iTunes. NYC Map is a comprehensive digital tool that allows users to navigate New York City using easy-to-recognize names and visual POIs (logos) and to customize their experience with filtered content from nearly 90,000 hotels, restaurants, bars, stores and attractions. New York City is currently the only destination in the U.S. to have a co-branded mobile app with CityMaps. "Our partnership with CityMaps has allowed us to create a product that benefits New Yorkers, international and domestic travelers and local businesses across the five boroughs all at the same time," said NYC & Company CEO George Fertitta. "NYC Map's use of widely recognized logos, symbols and brands is particularly helpful for our non-native English speakers looking to get around the City. By aligning ourselves with this forward-thinking technology, we're able to better engage locals and visitors, as well as support New York City's vibrant digital sector." "We designed CityMaps to help tourists and locals navigate New York City visually and using the social web," said CityMaps co-founder and CEO Elliot Cohen. "As native New Yorkers, we are thrilled to launch the NYC Map mobile app with NYC & Company. Our map helps people find their way around, discover the hidden gems of New York and find all the information about the City on the web in one destination." NYC Map's comprehensive technology acts as a retail platform for local companies-big and small-to increase consumer awareness and amplify their messaging in a streamlined way, ultimately serving as the resource for information about New York City on the go. In addition to visually outlining the geography of businesses throughout the five boroughs, NYC Map highlights daily deals from sites like Groupon, Living Social, Restaurants.com and nycgo.com. Its interactive features include reservation-booking capabilities via OpenTable; movie theater listings and ticket purchasing via Fandango; MTA transit information; parking locations and rates; and its social components include real-time tweets from surrounding businesses and foursquare check-ins and user photos. Starting today, NYC Map will be promoted throughout the five boroughs via taxi cab screens, bus shelters, video screens in Times Square, social media and nycgo.com. For more information about NYC Map's features as well as a video tutorial on how to use the app visit nycgo.com/citymaps. To download the video and images of NYC Map go to nycandcompany.org/communications/nyc-imagery-terms-conditions, ‘Recent News' and ‘NYC Map.' About NYC & Company NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com. About CityMaps CityMaps (CityMaps.com) is the world's first social, interactive map. Launched in 2012, CityMaps is currently in three cities-NYC, San Francisco and Austin-and available on the web and on iOS platforms. The company is based in New York City and was founded by Elliot Cohen and Aaron Rudenstine.