New York City (January 7, 2016) - NYC & Company, New York City's official destination marketing organization, is encouraging theatergoers to purchase two-for-one NYC Broadway Week tickets to 27 of Broadway's top shows. Tickets will go on sale starting at 10:30 a.m. today at nycgo.com/broadwayweek for performances January 19-February 5.

"With Broadway being one of the most iconic NYC experiences, we are thrilled to offer theatergoers the opportunity to experience the excitement of Broadway at half the price," said Fred Dixon, president and CEO of NYC & Company. "From family-friendly shows to laugh-out-loud productions to Broadway classics, there is something for everyone to enjoy at a terrific value."

"Seeing a Broadway show during Broadway Week is a gift to yourself!" says Charlotte St. Martin, President of The Broadway League. "Throughout the year, Broadway theatres are filled with a diverse selection of new and classic musicals and plays; and during Broadway Week's 2-for-1 program, savvy theatre fans can treat themselves to twice as many shows!"

"Broadway Week gives more New Yorkers and visitors the chance to experience live theatre. We are excited to partner again with NYC & Company in offering this opportunity," said Acting Commissioner Luis Castro, Mayor's Office of Media and Entertainment. "Broadway Week opens the door for fans from across the five boroughs and around the globe to experience the enormous creative energy and talent on display in our City's iconic theatre corridor."

Shows participating in NYC Broadway Week Winter 2016:*


• Aladdin
• Allegiance
• An American in Paris
• Beautiful: The Carole King Musical
• Chicago The Musical
• China Doll
• The Color Purple
• The Curious Incident of the Dog in the Night-Time
• Fiddler on the Roof
• Finding Neverland
• Fun Home
• The Humans
• Jersey Boys
• The King and I
• Kinky Boots
• Les Miserables
• The Lion King
• Matilda the Musical
• Misery
• Noises Off
• On Your Feet! The Story of Emilio and Gloria Estefan
• Our Mother's Brief Affair
• The Phantom of the Opera
• School of Rock
• Something Rotten!
• A View from the Bridge
• Wicked

*Subject to availability. Blackout dates may apply.

Consumers can enter the Official NYC Broadway Week Sweepstakes, powered by Audience Rewards, for the opportunity to win dinner at Ocean Prime and tickets to a Broadway show of their choice for the winner and five friends.

NYC Broadway Week is featured as part of Unlock NYC, NYC & Company's new year-round seasonal campaign utilizing the tagline "Find a Winter Less Ordinary." To discover fun facts behind some of Broadway Week's best shows in New York, visit nycgo.com/unlock.

Since its launch in January 2011, NYC Broadway Week has cumulatively sold 712,532 tickets, generating $47.4 million in revenue for Broadway. NYC Broadway Week is produced by NYC & Company in partnership with American Express, Amtrak®, Audience Rewards, The Broadway League, NBC 4 New York, New York City Mayor's Office of Media and Entertainment, Telecharge and Ticketmaster, and with support from AARP.


About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.

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