Apex-Entertainment-Marlborough-136Experience the excitement of multifaceted entertainment with state-of-the-art VR experiences, bumper cars, laser tag, bowling, virtual shooting lounge, arcade and more

Syracuse, N.Y. - Action and adventure junkies will soon have one of the most complete and diverse entertainment venues in Central New York to harness their adrenaline. Apex Entertainment Center, boasting over 55,000 square feet of fun for all ages, has announced plans to bring its thrill-inducing mix of amusements and attractions to Destiny USA. The action-packed venue will occupy the former All-Star Alley & Tavern space on the third level of Destiny USA’s Canyon Area and undergo a complete transformation prior to opening. Apex Entertainment Center is scheduled to open later this year.

Burn off some energy with hyper-realistic VR or run from your opponents in a multi-level Laser Tag Arena. Challenge your family and friends to a premium game of bowling. Go head-to-head in the region’s only bumper cars. Apex offers fun for all ages in their arcade and redemption area. Test your aim in the modern round virtual target simulator. Host epic team-building adventures with ample corporate meeting space. No matter what adventure you choose, the one guarantee is a first-class, one-of-a-kind entertainment experience and making memories with friends, family and coworkers.

Looking to expand beyond their New England location, Apex Entertainment Center selected Destiny USA for its broad travel and international tourism appeal and experiential entertainment offerings. The venue’s close proximity to the busy Canyon Area, third-level entertainment venues, Central New York Welcome Center and onsite Embassy Suites hotel, make it an ideal destination for leisure and business travelers alike.

“Having seriously considered expansion over the last couple months, we had a list of criteria that a potential location absolutely had to meet in terms of demographics and operations,” said Robert Walker, owner of Apex Entertainment. “The success of All Star Alley & Tavern was incredibly appealing. But after learning more about Destiny USA as the top regional entertainment destination, its four-hour draw and ability to draw in millions of visitors from all over the globe, all our boxes were checked. This is a game-changer and an absolute home run.”

“This is tremendously exciting for Destiny USA and an incredible success story,” said Rob Schoeneck, general manager, Destiny USA. “We’re thrilled to further bolster our broad range of third-floor entertainment attractions with Apex Entertainment Center and cannot wait for our guests to experience each of its action-oriented activities.”

The venue will also include a full-service kitchen, serving American cuisine, plus a complete Tavern. Renovation to the All Star Alley & Tavern space will begin in August, with a planned grand opening later this year. For more information and updates, visit their website at www.ApexEntertainmentCenter.com.

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About Destiny USA

Destiny USA is New York’s largest shopping, dining, outlet and entertainment destination and the sixth largest shopping center in the U.S. Centrally located in Syracuse, Destiny USA is visited by 26 million guests annually and consistently draws from a 4-hour drive and attracts tourists from all 50 states, Canada and worldwide. An unparalleled mix of shopping, dining, outlet and entertainment—all under one roof—combined with its new, onsite Embassy Suites by Hilton hotel cement Destiny USA’s reputation as a premier tourist destination. Plan your next visit to Destiny USA, Trip Advisor’s #1 travel destination in Central New York, today at www.destinyusa.com.

 

About Pyramid Management Group, LLC

Pyramid Management Group, owner of Destiny USA, is one of the largest, most innovative, privately-held shopping center developers in North America. Headquartered in Syracuse, New York, Pyramid's portfolio of retail-based, tourist, and entertainment destinations dominate the northeast, with 16 properties located throughout New York, Massachusetts and Virginia. For over 40 years, Pyramid has lead the industry by combining the best elements of traditional retail with world-class dining and entertainment, all under one roof. For more information, visit www.pyramidmg.com.

 

Media Contact:

John Fazio, 315.466.6000, jfazio@destinyusa.com