ALBANY, N.Y. -- What does it take to create a new brand for one of the oldest cities in the United States? “Time. Research. Analysis. Lots of discussion,” said Michele Vennard, President and CEO of the Albany County Convention & Visitors Bureau, which was charged with brand development for New York’s Capital City, Albany. The result of the 18-month process is the new brand with a message for this 400-year-old city on the Hudson: AlbaN.Y. -- An Amazing Discovery. Several factors were instrumental in brand development, Ms. Vennard said, particularly Albany’s location and history with 2009 the Quadricentennial of its discovery by Henry Hudson. Central to the branding is a new graphic that depicts the word, ALBAN.Y. in blue that designates the State of New York within the text. The logo features stylized waves and a depiction of Henry Hudson’s Halfmoon and the message, An Amazing Discovery. The brand, ALBAN.Y. -- An Amazing Discovery, positions Albany’s long history and its role as a pivotal center for people and ideas. Sited on the Hudson River, Albany is the region’s historic center for transportation, commerce, government and learning. And, today, it also presents outstanding cultural experiences that are highly enriching and entertaining. The essence of ALBAN.Y. -- An Amazing Discovery captures the historic Capital of New York State as experiencing an exciting reinvention as it welcomes business and leisure travelers to discover and enjoy the city. “We encourage all ACCVB members and clients to use the brand on their materials to strengthen awareness of Albany,” Ms Vennard said. The new logo is featured on a wide-range of new materials developed by the ACCVB including a new trade/consumer show booth and banners, merchandise and collateral materials such as the 2009 Visitors Guide. The ACCVB website www.albany.org also has undergone a redesign that mirrors the new look of the destination brand. “With all these pieces working together, we have created a dynamic look that will increase awareness of Albany as a true destination,” Ms. Vennard said. Brand research was conducted by Development Counselors International of New York City and Longwoods International of Toronto. The brands’ graphic was developed by Tarryn Rainis Design of Ballston Lake. Albany is the oldest city in the original United States and the fourth oldest in the nation, following the establishment of Santa Fe, St. Augustine and Jamestown. It was originally claimed by Explorer Hudson on behalf of the Dutch East India Company in 1609.
The Albany County Convention & Visitors Bureau, Inc. was established in 1976 to promote the civic and commercial progress of the community through increased development of conventions and tourism. ACCVB currently represents more than 300 member businesses and assists each year in hundreds of regional meetings. ACCVB also operates the Albany Heritage Area Visitors Center, Henry Hudson Planetarium and the Albany International Airport Information Center. For more information, call 518-434-1217 or 800-258-3582 and/or visit www.albany.org. ###
Albany County Convention & Visitors Bureau25 Quackenbush Square * Albany, NY 12207www.albany.orgCONTACT:Michele Vennard, CEO/PresidentAlbany County Convention & Visitors Bureau
518-434-1217 x300, firstname.lastname@example.org
Reminder for Thursday, 2/26: at the Albany Institute of History and Art. Materials on display for the Annual Meeting of the ACCVB at the Albany Institute.
Special media preview of how the brand will be used to tell the story of