Barrett Art Center“Digital Docent” Boosts Visitor Engagement

Poughkeepsie, NY (November 13, 2018) – The Barrett Art Center has added a “Digital Docent” (SEO with Artificial Intelligence) to boost visitor engagement and streamline access to its community focused programs.  

The Barrett believes art and history play key roles in establishing local identity and fostering tourism.  To address both, the Digital Docent recommends programs, classes, exhibitions and events that will stimulate engagement and foster discovery.  

It does this by making the digital equivalent of a “Best Sellers Table” available when a visitor clicks the Digital Docent icon on any page.  Popular and important topics are displayed in a banner window, and when a visitor clicks one, recommendations are made that match the person’s interest.   The Digital Docent is able to do this by reading and understanding the content and relevance of every page of the Barrett Art Center website, and then making recommendations based on content patterns that may not be recognized by humans.

In addition to recommendations related to activities and art, the Digital Docent supports Barrett Art Center efforts to build stronger ties with local supporters, such as Dutchess Tourism  .

The Barrett Art Center is located in downtown Poughkeepsie at the historic home of Thomas Barrett, which is listed on the National Register of Historic Places.  It was built about 1835 in the Greek Revival-style popular at the time .

Experience the Digital Docent  at   .

The technology behind the Digital Docent was developed by Trajectory Sports & Media Group, LLC, and Datanomers, Inc.  It utilizes Machine Learning and Intelligent Machine systems that personalize content for Barrett Art Center website visitors.

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About Barrett Art Center

Since 1935 the mission of the Dutchess County Art Association has been to foster and perpetuate an appreciation of the visual arts in the Mid-Hudson Valley.  Today, we operate under the name Barrett Art Center and interpret our mission broadly.  We sustain our diverse contemporary art community through high-caliber art exhibitions that are free and open to the public and maintain a strong presence in the community, bringing together thousands of participants each year through collaborative art and history programs to reach diverse audiences in our inner-city neighborhood. The Barrett Art Center is located at the historic home of Thomas Barrett which was built about 1835 in the Greek Revival-style that was popular at the time.   Learn more at  and


About Trajectory Sports & Media Group, LLC

Trajectory Sports & Media Group, LLC, is a U.S. based company with global resources and a seasoned team of experts in sports, marketing, media and management.  Its executives have years of experience and success helping companies grow revenue, expand into new markets and benefit from new opportunities.  Trajectory Sports is a member of the Museum Association of New York (MANY) and the New York State Tourism Industry Association (NYSTIA).  Learn more at


About  Datanomers, Inc.

Datanomers is all about Machine Learning and Intelligent Machines that automate your business process;  Artificial Intelligence Systems that personalize your content for customers to increase their satisfaction and engagement; and  Machine Learning to analyze your data and predict your world. The machine learns, adapts, and morphs into myriads of forms – it’s truly intelligent.  Learn more at


Media Contacts:

Barrett Art Center

Joanna Frang, Executive Director

Tel: 845-471-2550



Trajectory Sports & Media Group, LCLC

Richard Stone, President

Tel:  516-996-8083



Datanomers. Inc.

Deepak Dube, Ph.D., President


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