destiny-usa.JPGSyracuse, N.Y.- Destiny USA is working with the Syracuse Convention & Visitors Bureau on capturing tourism traffic in 2013 at several upcoming trade and consumer shows across the United States and Canada. The marketing team at Destiny USA will be attending eight shows over the next six months to continue raising brand awareness and promote Syracuse as a tourism destination. "We're looking forward to expanding our reach across the United States and Canada as we continue to gain exposure for both Syracuse and our enhanced product as Destiny USA throughout the tourism industry," Rose Hapanowich, Destiny USA's Marketing Director, stated. "We've developed a truly a unique combination of retail, dining and entertainment and an experience that will stand out at these shows. With a brand new offering that puts Syracuse on the map as a must see destination, we're certain to make a splash." Destiny USA recently attended the American Bus Association's Convention and Marketplace 2013 in Charlotte, NC and will soon be in Orlando for the National Tour Association's 2013 Travel Exchange at the end of January. Additional shows include the AAA Great Vacations Expo in Columbus, the One Travel Conference 2013 in Southern California, The Receptive Services Association of America Summit in Atlantic City, The Travel and Vacation Show in Ottawa and International Pow Wow in Las Vegas, the largest international trade show in the world. Pow Wow is the leading generator of international traffic into the United States.  Destiny USA and the Syracuse Convention and Visitors Bureau will also attend the National Women's Show in Ottawa, April 13-14. This consumer focused show highlights a huge variety of women's activities available in both Canada and the USA. David Holder, president of the Syracuse Convention & Visitors Bureau said, "With dedicated representation from both the Convention & Visitors Bureau and Destiny USA, we are sure to be the stars of the show. It's a great opportunity for us to get in front of women who will be delighted by what Syracuse and Destiny USA have to offer them. This is truly an exciting time for our area and we are anticipating a great year ahead." Destiny USA and the Syracuse Convention & Visitors Bureau will continue to attend shows and conventions throughout the year to promote Destiny USA and Syracuse, NY as a tourism destination.


Destiny USA is a 2.4 million square foot tourist destination in Syracuse, NY that includes a strong mix of luxury outlet tenants, restaurants and entertainment. New brands are continuing to open to create a unique and dynamic consumer shopping experience. A stunning three-story glass atrium provides perfect weather year round. Oxford Economics has projected an annual visitation rate of over 29 million visitors from throughout the U.S. and Canada. Destiny USA is expected to be the second most visited shopping center in the country, according to Travel and Leisure magazine. It is the largest LEED® Gold certified retail commercial building in the world. About the Syracuse Convention & Visitors Bureau The Syracuse Convention & Visitors Bureau (SCVB) headquartered in Syracuse, N.Y. is Onondaga County's accredited destination marketing organization for tourism related economic development leading the production of more than $724 million in direct visitor spending annually.  For more information, go to Media Contact: David Aitken 315.422.7000 David Holder 315.470.1910