Finger Lakes, N.Y. - The Finger Lakes Tourism Alliance will hold its annual Literature Exchange Wednesday, May 21, 2014 from 10am-12pm at the Waterloo Premium Outlets at 655 State Route 318, Waterloo. The event is held outside in the parking lot; rain or shine.

The Literature Exchange is a great networking event and opportunity to make connections with local business owners and managers in the Finger Lakes. Bring your company's brochures or marketing literature to distribute.

Gather other organization's literature to fill up your brochure rack at your business. Learn about other area tourism businesses, build local referrals and socialize with Finger Lakes business owners and employees.

Area legislators, assemblymen and Senators have been invited to the event to meet and greet with private sector businesses, giving them the opportunity to hear issues that are impacting individuals and business owners on a local level.
Cases of the 2014 Finger Lakes Regional Travel Guide will be distributed as well. Representing businesses in all 14 counties of the Finger Lakes region, the Travel Guide is chuck full of trip planning tips and business information that visitors will be sure to keep handy now and take home with them for a return visit later.

Don't miss out on this once a year opportunity! Last year's event had a spectacular turn out with approximately 250 businesses in attendance. FLTA anticipates an even greater response this year!

The Finger Lakes Tourism Alliance (FLTA) was founded in 1919 and is one of the oldest destination marketing organizations in the United States. FLTA promotes visitor businesses for a 9,000 square mile region including the 14 different counties of the Finger Lakes region. The Finger Lakes region extends east and west from Rochester to Syracuse and north and south from the Lake Ontario border to the Pennsylvania border. The Finger Lakes Tourism Alliance mission is to lead economic growth and development through exemplary promotion of the Finger Lakes region as a world class tourism destination.



Jessica Robideau, Director of Marketing
315-536-7488 x14