Mariano Rivera and David Wright Among Several All-Star Players Featured in the I Love NY Campaign Promoting New York
Albany, N.Y. - Governor Andrew M. Cuomo has announced the launch of a new I LOVE NEW YORK marketing campaign designed to inspire millions of baseball fans to vacation in New York State this summer. The program is being rolled out on the YES Network, the official home of the 27-time World Series champion New York Yankees, and SportsNet NY (SNY), the official station of the New York Mets and features 15 second spots with popular Yankees and Mets personalities.
"As two of the most well-known sports franchises in the world, New York's own Yankees and Mets are the perfect ambassadors to promote our state to baseball fans across the nation," Governor Cuomo said. "This campaign in partnership with YES Network and SportsNet NY will feature some of baseball's biggest star players to pitch all of what New York has to offer to visitors, from games at CitiField and Yankee Stadium to the Baseball Hall of Fame in Cooperstown. This summer, there is no better destination for fans to vacation than the Empire State."
The Yankees' lineup for the spots includes all-time saves leader Mariano Rivera and reliever David Robertson, along with Manager Joe Girardi, who has led the club to four consecutive postseason appearances, including the 2009 World Series championship.
For the New York Mets, the lineup includes third baseman David Wright, seven-time All-Star, two-time Gold Glove Award winner and two-time Silver Slugger Award winner, along with lefty-batting, second baseman Daniel Murphy, and starting pitcher Matt Harvey, who served as the starting pitcher for the 2013 National League All-Star game in addition to being the first major league pitcher in nine years to start an All-Star Game in his home ballpark.
The spots will air during Yankees and Mets games on YES and SNY, respectively, throughout July and August, as well as across other programming on the networks. Fans at the games will also enjoy seeing the spots featuring their favorite players airing at home games on the stadiums scoreboards at both Yankee Stadium and Citi Field.
Seeing "I Love NY" signage behind home plate, fans of visiting teams will also get the message that the Yankees and Mets love their home state -- and that New York State loves them back.
To view the 15 second spots click on the below links:
Yankees
Joe Girardi https://playbook.yankeenetstv.com/view-requests/Default.aspx?guid=9DC58962-EFC3-4FA2-BFB2-AA52D176737C
Mariano Rivera https://playbook.yankeenetstv.com/view-requests/Default.aspx?guid=0BF01E0C-5E87-4326-89CB-66020CF99D3C
David Robertson https://playbook.yankeenetstv.com/view-requests/Default.aspx?guid=EFF36293-FC5B-4CEE-A189-DA5A21A08540
Mets
David Wright https://www.box.com/shared/qoc223hjenq4m81xkogp
Daniel Murphy https://www.box.com/shared/dbw3dmfsdrijv1ijg6ik
For more information on summer travel, visit New York State's http://iloveny.com/summer.aspx.
# # # About New York State New York State features 11 beautiful vacation regions. New York's attractions span from landmarks such as Niagara Falls to the wine trails of Hudson Valley and treasures like the Baseball Hall of Fame in Cooperstown. Whether it's wide-ranging outdoor activities for the whole family like hiking, biking and boating, culinary wonders and farm-to-table fresh foods, or the rich history and culture of one of the 13 original colonies, New York State offers big excitement and tons activities for all travelers. For more information, visit http://iloveny.com/summer.aspx for all of our spring activities. Media can find press releases and more at thebeat.iloveny.com. Follow the I LOVE NEW YORK social media channels for news on tourism in New York State. From NYC to Niagara Falls and all points in between, there's so much to love to LOVE in NY! Check out I LOVE NEW YORK on Facebook, Twitter and Instagram for great ideas for your next getaway. Follow I LOVE NEW YORK on social media: Facebook: Facebook.com/ILOVENY Twitter: @I_LOVE_NY Instagram: ILOVENY YouTube: YouTube.com/OfficialILoveNY Pinterest: Pinterest.com/ILOVENY Flickr: Flickr.com/OfficialILoveNY CONTACT: Melanie Klausner M. SILVER - A Division of Finn Partners (212)-754-6500, ext. 7310 Melanie.klausner@finnpartners.com Eric Scheffel Empire State Development (518) 292-5274 escheffel@esd.ny.gov