Tourism Summit Generates New Ideas to Bring More Visitors to New York State Governor: NYS Tourism Equals Business Albany, N.Y. (May 8, 2014) - Governor Andrew M. Cuomo today announced the launch of New York's largest tourism campaign in decades, committing nearly $60 million to grow the industry, create jobs and attract even more visitors to the Empire State. The Governor's announcement came at the conclusion of the New York State Tourism Summit, where hundreds of tourism experts gathered in Albany to discuss ideas and new ways to bring tourists to every corner of the state. As the fifth largest employment sector in New York, tourism supported 714,000 jobs and generated more than $29 billion in wages in 2012. One out of every 12 jobs in New York is tourism-related. The more than 202 million international and domestic visitors to the Empire State last year resulted in $57 billion in direct tourism spending, and generated $7 billion in state and local taxes. "New York State has some of the most beautiful tourist attractions in the world. From the peaks of the Adirondacks to the beaches of Long Island, no matter what you're looking for you can find it here," Governor Cuomo said. "I want the world to know about these assets, too, and am committed to making the State a ‘must see' global destination and creating new jobs and investments in New York." After discussions with tourism experts and hearing the concerns and ideas of local and international tourism officials, the Governor announced a series of initiatives designed to make New York State the tourism capital of the world: Highest Level of Tourism Funding in Decades: The Governor announced the state would invest nearly $60 million in tourism funding - the highest level in decades, making New York State third in the country in tourism funding. Last year, the state invested $19 million. New I LOVE NY marketing campaign with Port Authority and MTA to promote Upstate NY tourism destinations: Under the partnership announced today, The MTA and Port Authority will provide $2 million dollars' worth of advertising space on subways, bus and commuter rail systems and at airport arrival points and kiosks to promote Upstate tourism.
- The MTA/I LOVE NY Partnership will result in more 7,000 advertising spaces throughout the MTA subway, bus and commuter rail systems. This will include 2,500 posters at subway stations, platforms and in rail cars; 2,600 ads in New York City buses; 2,000 ads in Metro North and LIRR trains; and ads at 250 Metro North and LIRR station platforms promoting Upstate tourism. Last year, more than 8.5 million people rode the State's subways, buses and commuter railroads every day. In addition, the MTA and I LOVE NY will co-brand railroad destination and getaway packages to Long Island and Hudson Valley beaches, wineries, parks and attractions.
- The Port Authority/I LOVE NY Partnership will result in advertising at the Port Authority's most important travel hubs and services: JFK Airport, LaGuardia Airport, PATH, Stewart Airport, the Port Authority Bus Terminal and the JFK AirTrain. Advertising spaces made available for this campaign by the Port Authority will include: Passenger walkways at JFK Terminals 1 and 5, featuring advertising on the interior walls and windows; large outdoor banners at JFK Terminals 1 and 4, designed to capture the attention of international travelers; 13 back-lit "dynamic" signs at JFK, LaGuardia, and Stewart terminals; "Path Through History" advertising featured on PATH and AirTrain car advertising and station platform posters; "I Love NY" signage and information at traveler information kiosks located in all JFK, LaGuardia and Stewart airport terminals; "I Love NY" video PSA's on the Port Authority's outdoor digital "Media Mesh" display at the Port Authority Bus Terminal; and more than 20 indoor and outdoor print/digital advertising resources at the Port Authority Bus Terminal, including high-visibility column wraps.
- Additional Airline and Airport Partnerships: As the first entry point for many travelers and tourists, the Governor announced new initiatives to welcome visitors to the Empire State and inform them about the state's many assets and attractions. This will include on-site greeters and welcome centers at New York's airports. The Governor also announced the state's airports will feature Taste NY. Additionally, the Governor announced that Delta Airlines will start featuring I LOVE NY advertisements in their in-flight magazine starting this month.
###About New York State New York State features 11 beautiful vacation regions. New York's attractions span from landmarks such as Niagara Falls, to the wine trails of Hudson Valley and treasures like the Baseball Hall of Fame in Cooperstown. Whether it's wide-ranging outdoor activities for the whole family like fishing, hiking and boating, culinary wonders and farm-to-table fresh foods, or the rich history and culture of one of the 13 original colonies, New York State offers diverse activities for all travelers. For more information, visit http://cts.vresp.com/c/?M.SilverADivisionofF/88fa7a8df6/6ab8c97166/83a2cd6d12. Media can find press releases and more at thebeat.iloveny.com. Follow the I LOVE NY social media channels for news on tourism in New York State. From NYC to Niagara Falls and all points in between, there's so much to love to LOVE in NY! Check out I LOVE NEW YORK on Facebook, Twitter and Instagram for great ideas for your next getaway. Follow I LOVE NEW YORK on social media: Facebook: Facebook.com/ILOVENY Twitter: @I_LOVE_NY Instagram: ILOVENY YouTube: YouTube.com/OfficialILoveNY Pinterest: Pinterest.com/ILOVENY Flickr: Flickr.com/OfficialILoveNY
###CONTACT: Melanie Klausner M. SILVER - A Division of Finn Partners (212)-754-6500, ext. 7310 Melanie.firstname.lastname@example.org Eric Scheffel Empire State Development (518) 292-5274 email@example.com