iloveny-stack3.jpgShow your Love for New York State! Travelers encouraged to pick up a pen and draw what they love about the state WHAT:   Everyone says that they love New York; now it is time to put words into action by sharing their most meaningful experiences.  New York State's Division of Tourism, I Love New York, is asking its U.S. and international visitors to sketch what they love about the state's 11 vacation regions, hundreds of attractions, destinations and endless experiences. Exchange the HEART in the iconic iloveny-stack2.jpg logo with your own drawing of what you most love about the state online, via a mobile phone app or participation in special one-day events in NYC, Albany and Buffalo - to encourage "real people" to express their love for New York State.  Participants' submissions will be displayed in an online gallery for the world to see. WHY:     Created by Milton Glaser from his original sketch made in the back seat of a taxi cab nearly 40 years ago, people have come to know and love the "I Love NY" brand. Now we're putting the heart back into New York by sharing the passion, experiences and lure of iconic destinations and attractions of the state itself. PHOTO/VIDEO OPS:     Participants drawing what they love about New York State; Professional illustrator sketching all that there is to love about New York State WHEN:          Thursday, May 10; 12pm - 6pm WHERE:        Colonie Center, 131 Colonie Center, Albany, NY 12205 Center Court of Colonie Center. The closest entry to the court is by Boscoves department store. Submit your drawings to or send to


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About New York State New York State features 11 beautiful vacation regions. New York's attractions span from landmarks such as Niagara Falls, to the wine trails of Hudson Valley and treasures like the Baseball Hall of Fame in Cooperstown. Whether it's wide-ranging outdoor activities for the whole family like fishing, hiking and boating, culinary wonders and farm-to-table fresh foods, or the rich history and culture of one of the 13 original colonies, New York State offers diverse activities for all travelers. For more information, visit Media can find press releases and more at CONTACT: Melanie Klausner M. SILVER ASSOCIATES (212)-754-6500, ext. 243 Eric Scheffel Empire State Development (518) 292-5274