lake-placid-cvb.JPGLake Placid, N.Y.  - The Lake Placid CVB / Regional Office of Sustainable Tourism is pleased to announce the relaunch and redesign of the official website for the region's flagship destination at The new site was designed with three primary goals in mind. First and foremost, the bright colors, illustrated images and copy now reflect the Lake Placid brand, inviting all visitors to "invent their own perfect day in Lake Placid".  "Lake Placid is a unique community that offers resort amenities in the middle of a wild forest. There is no one-size-fits-all activity that is a must-do in Lake Placid," said James McKenna, CEO of the Lake Placid CVB. "The new site is an interactive way to illustrate the idea that visitors can invent their own perfect day from an endless menu of experiences."  The second goal in designing the new site was to make it easier for visitors to plan their trip with simpler, more direct navigation.  The new, clean design highlights a "make a reservation" call to action with a tab for lodging packages.  All businesses with photo listings have an even greater presence with a full page display that includes a large featured image and an additional slide show, plus contact details, website link, a map location and more. The site encourages visitors to explore and invent their Lake Placid experience by utilizing the Perfect Day Planner, which includes "parts of a perfect day" to complete their itinerary, whether that means a hike topped off with a local beer sampling, or a day of shopping, a visit to the spa and a night spent star gazing.  The Planner also includes a list of whimsical "spare parts" such as "see a moose", or "breathe pure air".   Site content also features news releases, events and regular blog updates from staff and local contributors with insight and promotion of events, arts, dining, outdoor and family adventures available in the area. The Lake Placid CVB is the accredited destination marketing organization (DMO) for Lake Placid and Essex County, which includes the Lake Champlain, Schroon Lake and Whiteface regions of the Adirondacks.  The "Explore" section of the new site design encourages visitors to experience those regions as part of their perfect days, and drives traffic to those regional sites as well.  The third and most ambitious goal for the new site was to design it for the future.  Given the lightning-paced nature of online development, this goal seems daunting, but by   developing the site on an open source, collaborative platform, features and applications will be easily incorporated into the evolving site in coming years.  And, by incorporating essential social network feeds and regular blog updates, the site always offers fresh and relevant content. Carol Joannette, Executive Vice President at the CVB oversees the DMO's marketing efforts. "The new site reflects Lake Placid's brand, with colors and content that support the concept of invention,"  she said. "But the real change is on the back end - new content on the site is constantly generated, a must-do to ensure search engine optimization, and the entire site integrates social networking mechanisms, allowing our visitors to easily share content about our destination with their friends on Facebook, Twitter, LinkedIn, StumbleUpon and other popular services." The site was designed and coded by Adworkshop, a local, employee-owned marketing agency.  All are encouraged to visit, explore, invent and share at                                                                                   ###  The Lake Placid CVB / Regional Office of Sustainable Tourism is the accredited destination marketing organization responsible for promoting the Schroon Lake, Lake Champlain, Whiteface, Saranac Lake and Lake Placid regions to the traveling public via traditional advertising, public relations, and by harnessing the power of electronic media. They operate a main office in Lake Placid and one in Crown Point. CONTACT: Kimberly Rielly, director of communications Regional Office of Sustainable Tourism Lake Placid CVB Lake Placid, Adirondacks USA 518.637.6559