"The winner of the Greenest New Yorker contest serves as an inspiration to all New Yorkers to do their part to protect New York State's environmental resources," said Governor David A. Paterson. "Kaity's title serves as a reminder that sustaining the environment has a double benefit for the people of our great State by improving the lives of others through conservation efforts while also producing economical benefits for millions of New Yorkers. The concept of greening our society was created by challenging the conventional wisdom that economics and environmentalism did not mix. Now, as we nurture the eco-certified industry through the Green Heart NY Initiative, we can serve as a national model for environmental management and green tourism, attracting increased revenue from travelers and creating tens of thousands of tourism-related jobs.""Earth Day is about inspiring awareness and appreciation for the Earth's environment," said Peter Davidson, Executive Director of Empire State Development. "Kaity is a wonderful example of someone who works tirelessly to protect the environment. She truly recognizes that conserving, improving and protecting our natural resources and the environment is something that needs to be done both in the home and when traveling throughout our State. We are honored to present the first Greenest New Yorker title to Kaity - her passion and commitment go above and beyond what we could have hoped for in a winner."
Green Heart Addition to Iconic Logo UnveiledEmpire State Development also unveiled a new "green heart" in its famous I LOVE NEW YORK logo as part of an initiative that includes promoting green-certified restaurants and hotels, as well as the State's parks, beaches, waterways and mountains. I LOVE NEW YORK has chosen ten must-see iconic green travel destinations for 2010 that span the State's 11 tourism regions. The destinations include national icons such as Niagara Falls State Park, the Catskill Scenic Trail, Adirondack Park's high peaks, and The Empire State Building. The list also includes scenic State Parks such as Taughannock Falls and Letchworth, as well as diverse locales such as the Fire Island National Seashore, Storm King Arts Center, Waterways of the Thousand Islands, and Roosevelt Baths and Spa. Information surrounding these destinations is now live on the www.iloveny.com/greenheart website and will be promoted as well in the State's tourism collateral. As the Grand Prize winner, Tsui will receive her choice of an I LOVE NEW YORK Green Getaway, which includes a three-day, two-night package for two people to her choice of one of the ten iconic green destinations. According to Carol Ash, Commissioner of New York State's Office of Parks, Recreation and Historic Preservation, the Greenest New Yorker award and Green Heart initiative is just the first step in an ongoing effort to reward and promote environmental stewardship and New York State's abundant natural assets. "It is important for the State to not only honor every day individuals like Kaity who are eco-friendly, but to also celebrate those iconic locations that embody green travel," said Ash. "From Niagara Falls to the Finger Lakes, Thousand Islands, Letchworth and Saratoga, New York's greenest and greatest treasures draw tens of millions of visitors every year - not only because they're affordable vacation destinations right in our own backyard, but because there's nothing else like them in the world." New York State Department of Environmental Conservation Commissioner Pete Grannis stated that, while the Greenest New Yorker award is a once-a-year event, the job of protecting the environment is year-round and requires everyone's participation. "On Earth Day, we are gratified to see so many enthusiastic people working to protect New York's environment," said Grannis. "This award and this Green Heart NY initiative help raise awareness about the critical need to continue to work to protect New York's water, air and natural resources for future generations to come." Caylin Sanders, President of EscapeMaker.com said, "We are so happy to be a part of this day honoring Kaity, and thankful to the many New York hotels and bed and breakfasts around the state for donating their "green getaway" packages. Their new eco initiatives and long term sustainability goals show a true commitment to greener travel which our users really appreciate." About New York State New York State features 11 beautiful vacation regions. New York's attractions span from landmarks such as Niagara Falls, to the wine trails of Hudson Valley and treasures like the Baseball Hall of Fame in Cooperstown. Whether it's wide-ranging outdoor activities for the whole family like fishing, hiking and boating, culinary wonders and farm-to-table fresh foods, or the rich history and culture of one of the 13 original colonies, New York State offers diverse activities for all travelers. For more information visit http://www.iloveny.com/. Media can find press releases and more at thebeat.iloveny.com. About EscapeMaker.com EscapeMaker.com is an online guide to local hotels, B&B's, vacation rentals, events and festivals, and weekend getaway and day trip destinations within a day's drive or train ride of New York City. For more information visit: http://www.escapemaker.com/.
# # #Contact: Lisa WillnerEmpire State Development Corporation (212) 803-3740 firstname.lastname@example.org