NYSTIA I LOVE NEW YORK logoI LOVE NEW YORK Empire State Tourism Conference Set for April 23-25

NEW YORK – March 19, 2018 – Tourism industry professionals will gather at the Rivers Casino & Resort in Schenectady on April 23-25, for the annual I LOVE NEW YORK Empire State Tourism Conference, hosted by the New York State Tourism Industry Association (NYSTIA) and Empire State Development’s Division of Tourism. 

The theme of this year’s conference is “The Tourism Experience: Learn It. Do It. it!” Professional development topics will provide attendees with hands-on training and education in a variety of subjects intended to position them for short- and long-term success in building New York State tourism products and driving revenue for their destinations.

Tourism is New York State's fourth largest industry, supporting 935,000 jobs annually. Recently, the state experienced historic levels of visitation and direct spending, welcoming 239 million visitors who spent nearly $65 billion. This generated a total economic impact of more than $100 billion for the third straight year.

New York State Executive Director of Tourism Ross D. Levi said, "We are excited to welcome this year's conference attendees to the Capital-Saratoga Region. The Empire State Tourism Conference provides a great opportunity for tourism professionals and students to network, learn about industry initiatives, and work together to create a stronger statewide tourism ecosystem."

NYSTIA President & CEO Jill Delaney said, “Each year we work to offer our attendees the type of educational programming that keeps them on the cutting edge of tourism marketing, promotion, and customer service. And 2018 will not disappoint! With speakers from The Travel Channel, Adventure Travel Trade Association, and Longwoods International, just to name a few, we can guarantee that our attendees will leave with more tools and ideas than ever before.”

The conference is taking place at the dynamic Rivers Casino & Resort on the shores of the Mohawk River. The facility, which opened last year, includes a full-service convention space, 165-room hotel, multiple dining options, live entertainment, spa and salon services, and a casino with slots and table games. This year's conference will feature a trade show of industry services and products, a fundraising auction for student scholarships, and visits to local attractions.

The keynote address will be delivered by travel experts Colleen Kelly and Catie Keogh, also known as “The Trip Sisters.” They will share their tips for best practices on harnessing social media from their experiences working with The Travel Channel as live digital contributors on Facebook and Instagram. Additional presentation topics include tourism economics, adventure travel, biking safety for tourists, drone technology, live storytelling on social media, tourism improvement districts, budgeting for new technology, and tourism marketing strategies.

Becky Daniels, Executive Director of Discover Schenectady, said, “We are delighted to host tourism professionals from across New York State and invite you to Schenectady County, a revitalized region with so much fun to offer visitors.”

Complete conference details, including seminars, speakers, schedules, registration rates, and hotel information, is online at www.EmpireStateTourism.com. Students training in hospitality, tourism, travel and related professions are also encouraged to attend.





The New York State Tourism Industry Association (www.nystia.org) is a 501c6, New York State not-for-profit corporation which represents New York State’s tourism industry through collaboration, research, legislative awareness, and exceptional marketing.


About New York State
New York State features 11 beautiful vacation regions. New York’s attractions feature landmarks such as Niagara Falls, the largest park in the continental U.S. in the Adirondacks and treasures such as the Baseball Hall of Fame in Cooperstown and the Strong Museum of Play in Rochester. New York State offers diverse activities for all: outdoor fun- snowmobiling, skiing and snowboarding, fishing, hiking and boating, year-round festivals and exploring the rich history and culture of one of the 13 original colonies. Visitors also enjoy the fine cuisine, beverage trails and farm-to-table fresh foods. 

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Jill Delaney

NYSTIA President & CEO

888-698-2970, ext 1



Phillip Novoa

Finn Partners

(646) 307-6330

Eric Scheffel
Empire State Development
(518) 292-5274