Utica, N.Y. - Oneida County Tourism (OCT) is pleased to name Sarah E. Foster of Vernon, NY to the newly created position of Director of Group Sales. She will be responsible for strategically planning, implementing and reviewing sales programs for small meeting/conference, emerging youth and amateur sports, and group tour markets. Her other duties will include ensuring that all sales communications are consistent with the bureau's marketing, public relations and strategic plans. Foster's marketing/public relations experience includes positions held with Live Nation in Saratoga Springs and the American Cancer Society in Poughkeepsie. Foster is a graduate of Marist College with a bachelor's degree in communications/public relations and minors in psychology and global studies. While in college, Foster studied abroad in Florence, Italy. In November 2009, she co-authored and presented, "The Impact of Online Advertising through Facebook on Stimulation Seekers," at the annual convention of the National Communication Association in the Mass Communications Division. Oneida County Tourism serves to implement successful promotional and marketing activities aimed at seeking and attracting increasing numbers of meetings, bus and group trips, visitors, and vacationers to be consumers in Oneida County. OCT operates visitor information booths and displays, maintains effective and widely accessible visitor information services, and secures and manages resources for the operation of Bureau programs.