strong.JPGRochester, N.Y. - Fleet Feet Sports and YellowJacket Racing has partnered with The Strong, to bring the Reindeer Run 5K and Kids Race on Saturday, December 15th at 8:30AM.  The event is hosted by the National Museum of Play at The Strong, starting on Pitkin and Broad St, with 90% of the course on the Inner Loop, and finishing at the museum. This first year event is a benefit for The Strong, and currently has over 1000 registrants; making it the largest first year 5K in the Rochester region.  The first 1000 registrants receive reindeer antlers to wear during the event.  This event also serves as the graduation race for Fleet Feet Sports' No Boundaries: Learn to Run program where 300 participants have been training for the last 3 months for this event. Event Producer, Ellen Brenner, is amazed by the how well this event has been received stating, "I think with the combination of having the course on the closed Inner Loop, the festivity of the holiday season and participants able to visit the National Museum of Play at The Strong that day for free with their bib number fosters a unique and celebratory event for years to come".  "The opportunity to bring people to experience downtown Rochester and its offerings like The Strong is always a positive on our list and we are excited to be able accomplish this with the Reindeer Run". Registration information can be found at or visit either Fleet Feet Sports locations (Brighton or Greece) to register in person.  Current fees are $25 and increase to $30 on race day. About Fleet Feet Sports - Fleet Feet Sports is a locally owned and operated specialty store carrying footwear, apparel and accessories for walkers and runners.   At Fleet Feet Sports, you will find a welcoming environment where runners, walkers and fitness enthusiasts of all abilities receive unparalleled service and support.  Fleet Feet Sports specializes in the fitting of footwear, apparel and accessories for runners, walkers, fitness enthusiasts or people who need a good fitting pair of shoes.  Fleet Feet Sports also offers an array of training programs for beginners and advanced individuals to teach them how to run in events from the 5K, 10K, Half Marathon and Full Marathon Distances or Triathlon. Their most popular program is the No Boundaries: Learn to Run Program, which had 1000 people participate in 2012.  In addition, since Fleet Feet Sports' focus is on being healthy and fit, several FREE weekly group workouts are offered at both locations. For more information, visit About YellowJacket Racing-YellowJacket Racing is a locally owned event production and race timing company, producing over 30 events including the Webster Turkey Trot, FireCracker Five Mile and the Brighton Chamber of Commerce 5K; plus providing timing services to upwards of 100 events within New York State.  For more information, visit About The Strong - The Strong® is a highly interactive, collections-based educational institution devoted to the study and exploration of play. It carries out this mission through five programmatic arms called "Play Partners." These are the National Museum of Play, the International Center for the History of Electronic Games, the National Toy Hall of Fame, the Brian Sutton-Smith Library and Archives of Play, and the American Journal of Play.  Independent and not-for-profit, The Strong is situated in Rochester, New York, where it houses the world's most comprehensive collection of historical materials related to play. These enable a multifaceted array of research, exhibition, and other interpretive activities that serve a diverse audience of adults, families, children, students, teachers, scholars, collectors, and others around the globe. Visit