NEWSLETTER
Passport encourages craft beverage lovers to explore 22 stops on the trail
Canandaigua, NY – The brand-new Rochester/Finger Lakes Craft Beverage Trail passport is now available for purchase. At $20 each, the 2020 passport program is an easy way to save on craft beverages, and a great excuse to check out a producer you haven’t tried yet or stop by a trusted favorite.
The program is simple: visit any of the 22 participating trail members, show your passport, then take advantage of their special deal. Each trail member has an official stamp and will stamp your passport to mark your deal as “redeemed.” Passports are valid for one year – Jan. 1 through Dec. 31, 2020 – and a fully redeemed passport can be mailed in for a chance to win a ROC/FLX Craft Beverage Trail gift basket.
“The 2020 ROC/FLX Craft Beverage Trail passport is a fun book that gets you great deals and memorable experiences at 22 craft members of the trail including breweries, wineries, distilleries and cideries,” said Jason Barrett, owner of Black Button Distilling, and chair of the trail. “If you’re looking for a unique holiday gift, this is it.”
Craft beverage lovers can buy the passport online at ROCFLXCraftBevTrail.com/Passport or at one of the 22 producers in the passport including Billsboro Winery, Black Button Distilling, Brew & Brats at Arbor Hill, Casa Larga Vineyards, Deer Run Winery, Hazlitt Red Cat Cellars, Hollerhorn Distilling, Inspire Moore Winery & Vineyard, Irish Mafia Brewing Company, Iron Smoke Distillery, JD Wine Cellars, Naked Dove Brewing Company, No BS Brew Company, OSB Ciderworks, Peacemaker Brewing Company, Reinvention Brewing Company, Rohrbach Brewing Company, Sager Beer Works, Song Hill Winery, Square Knot Brewing, Star Cider and Young Lion Brewing Company.
The ROC/FLX Craft Beverage Trail is a non-profit organization. Its mission is to create visitation to educate consumers about the diverse craft beverage producers in a four-county area of Ontario, Monroe, Wayne, and Livingston. The trail is made up of craft beverage producers, Finger Lakes Visitors Connection, Visit Rochester, Livingston County Tourism and Wayne County Tourism.
For more information about the ROC/FLX Craft Beverage Trial and the 2020 passport, visit ROCFLXCraftBevTrail.com.
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MEDIA CONTACT
Christen Smith, Director of Marketing and Communications
Finger Lakes Visitors Connection
christen@visitfingerlakes.com
(585) 394-3915
(585) 773-8535 (cell)