ROOST USA Ambassador ProgramLake Placid, Adirondacks, USA — The Regional Office of Sustainable Tourism (ROOST) announces its new Adirondacks, USA Ambassador Program and is looking for individuals who want to share their Adirondack experiences on social media. The goal of the program is to promote and inspire travel in Essex, Franklin and Hamilton counties through social media. Ambassadors will be asked to post captivating and authentic content, encouraging travelers to visit the Adirondacks.

“These creators will have a passion and appreciation for the Adirondacks and all this region has to offer,” said Michelle Clement, ROOST’s director of marketing. “By becoming a brand ambassador, they will be collaborating with us to share the story of their Adirondack experiences.”

In order to qualify, applicants should meet the following criteria:

Actively use multiple social networking platforms (Instagram,Twitter, Facebook). 

Demonstrate an advanced awareness of social media.

Have a willingness to share images, videos with Adirondacks, USA for posting.

Have the potential to reach a large number of people using digital platforms.

Anyone interested in applying for the ambassador program should visit




Carrie Gentile

Regional Office of Sustainable Tourism