Eclipse WebsiteLake Placid, NY (April 6, 2023) – The Adirondack region of upstate New York is preparing for increased visitation leading up to and during the total solar eclipse taking place on April 8, 2024. As part of the preparation, the Regional Office of Sustainable Tourism (ROOST) has developed a website that shares specific information leading up to and during the celestial event.

2024-eclipse.com features a countdown clock, background information about the eclipse, a map showcasing the path of totality, frequently asked questions, and information about events in the region. The website will be updated frequently with additional information, business materials, news, and plans for local events and activities.

User Interface/User Experience (UI/UX) Designer Emilee Hazelden explained that the site has been designed to be user-friendly so that users can easily access the information when planning their visit. “We are excited that most of the Adirondacks will be in the path of totality, and we are confident that this site will help guide anyone to the Adirondacks who is looking for the ultimate viewing experience.”

Solar eclipses have proven to be a significant draw for visitors who travel so that they can experience being in the “path of totality.” During the afternoon of April 8, 2024, the moon will pass between the sun and Earth, blocking the face of the sun and creating a shadow over much of the Adirondacks. Most of the Adirondack region will be in the “path of totality” meaning that the most significant part of the moon’s umbra, or shadow, will be directly over the region, plunging it into darkness during the normally bright afternoon hours.

The Adirondack Mountains, in upstate New York, offers some of the best opportunities for outdoor recreation in a beautiful, natural setting; it is within a day’s drive for 25% of the entire North American population, making it an easy vacation destination. It is anticipated that, due to ease of travel to the region, its open spaces, expansive vistas and unobstructed views of the sky, many people will choose to travel to the region ahead of the eclipse. 

In anticipation of increased travel, local businesses, attractions and communities are beginning to plan events, determining optimal places for viewing, and establishing various activities throughout the region. 2024-eclipse.com will serve as a central location for sharing information about these activities and events, as businesses, attractions and communities prepare. Visitors, potential visitors and those interested in learning more about the solar eclipse are encouraged to refer to the site ahead of their visit.

According to ROOST Director of Digital Strategy Jasen Lawrence, preparing for the eclipse is imperative. “ROOST encourages vacation opportunities in the Adirondacks throughout the year, and certainly during interesting and unique events,” he said. “The website will help to ensure that visitors to the region during the eclipse have all the information that they need, while also assisting our local communities plan their eclipse-related events and share them with the public. The website is an important tool for information distribution, event planning, sharing ideas, communicating with visitors, and offering resources."

Hazelden echoed those sentiments, adding that the website’s design needed to account for different types of users. “We took so many things into account with its design, making certain that it shares a wide range of information,” she said. “Over the next year, we will add additional information as it becomes available. This is expected to be a very dynamic website that people can use to help plan for their business, their community, or their Adirondack eclipse adventure.”

The Regional Office of Sustainable Tourism is the destination marketing and management organization for Hamilton and Essex counties, along with the communities of Lake Placid, Tupper Lake and Saranac Lake, all located within the Adirondacks in New York state.

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Contact:
Jane Hooper, communications manager
Regional Office of Sustainable Tourism
518-621-3662
518-578-6328 (cell)
jane@roostadk.com