lake-placid-cvb.JPGLake Placid, Adirondacks USA - The Lake Placid CVB/Regional Office of Sustainable Tourism (ROOST) has been granted renewal of its accreditation through the Destination Marketing Accreditation Program (DMAP).   The DMAP is administered by Destination Marketing Association International (DMAI), the world's largest and most reliable resource for official Destination Marketing Organizations.   The accreditation process is a lengthy one that requires a destination marketing organization (DMO) to prove that it meets 54 mandatory industry standards and best practices, ranging from domain names to marketing plans to procedures for group sales. It can also meet 33 voluntary standards. DMOs accredited under the DMAP are required to follow an organizational code of ethics that include stipulations such as providing exceptional and detailed customer service, exercising truth in promotional materials, and promoting responsible and sustainable use of environmental resources when providing services and products to customers.  Other requirements include the development of a strategic plan, insurance, written financial policies, formal training procedures and an independent audit; establishing technology policies, a human resources manual and a data management system; and maintaining a comprehensive website and marketing plan.  "We're pleased that we've successfully renewed with DMAI," said James McKenna, CEO. "It confirms that ROOST continues to meet the rigorous standards set forth by the professional destination marketing community." This is the first time ROOST has renewed its accreditation since it first earned the honor in 2009. When ROOST originally earned accreditation, it was in an elite group of 100 DMOs internationally. The program is growing, and as of July 2013, there were 172 accredited organizations around the world. ROOST staff will begin the next accreditation renewal process in three years.  ROOST is a 501(c)6 nonprofit corporation that is responsible for promoting the Schroon Lake Region, Lake Champlain Region, Whiteface Region, Saranac Lake, Lake Placid and Hamilton County regions of New York's Adirondacks to the traveling public via traditional advertising, public relations, and digital marketing. They operate a main office in Lake Placid and one in Crown Point, N.Y. To learn more about the organization, visit


CONTACT: Kimberly Rielly, director of communications Lake Placid CVB /  Regional Office of Sustainable Tourism 518.637.6559     Twitter: @krielly @LakePlacidADK