New York, N.Y. -- The producers of Son of a Gun, a new folk rock musical which begins performances at Theatre Row Friday evening, Nov. 2, have announced that the first four performances will operate on a Pay What You Can basis. John Capo, the show's spokesperson, said: "Many people are still suffering the effects of Hurricane Sandy. There's no reason we shouldn't be doing everything in our power to give people who might otherwise be sitting in a dark apartment the opportunity to be entertained for a few hours regardless of their ability to afford a ticket." This offer is available in-person at the box office for the Friday, November 2 performance at 8pm, the Saturday, November 3 performances at 2pm and 8pm, and the Sunday, November 4 performance at 3pm. Theatre Row is located at 410 West 42nd Street.