The County's tourism promotion agency and Destiny USA prepare for upcoming Canadian promotions in Buffalo, N.Y. and Ottawa, Ontario Syracuse, N.Y. - The Syracuse Convention & Visitors Bureau (SCVB) and Destiny USA are finalizing details for two upcoming promotional events that target Ontario visitors in an effort to secure additional Canadian visitation to the Greater Syracuse area. The SCVB, the tourism promotion agency for Onondaga County and Destiny USA, the sixth largest shopping center in America, have joined forces to bring the Syracuse destination to the customer at the Ontario Motor Coach Association Conference & Marketplace in Buffalo, as well as a networking reception at the home of the United States Ambassador to Canada in Ottawa, Ontario targeting Canadian media; as well as Canadian travel and trade organizations . Located within a three-hour drive from the Greater Ottawa area, Syracuse regularly welcomes Canadian visitors, and tourism officials are taking proactive measures to increase Canadian visitation as new shopping, dining and attractions open at Destiny USA. Currently, Canadian shoppers are a big part of the facility's business with approximately 12-15 percent of the annual sales coming from north of the border. "Our proximity and accessibility are very appealing to tourists from Canada," said SCVB President David Holder. "When you factor in the new stores, unique brands and the recently heightened duty free limits, shopping is the No. 1 reason why Canadians are making the drive to Syracuse. We have the opportunity to inundate the Ontario marketplace with Syracuse messaging - and our upcoming events are just the beginning of our marketing efforts. " Upcoming Events Representatives from the SCVB and Destiny USA will showcase Syracuse at the Ontario Motor Coach Association (OMCA) Tradeshow happening Oct. 20-24 in Buffalo. OMCA is one of the largest travel and tourism-related associations in Canada, and the voice of private sector bus operators, inter-city bus lines, charter and coach tour companies in Ontario. The OMCA Marketplace is the premier event in Canada for North American packaged travel. Over a period of four days, Team Syracuse will meet with more than 60 Canadian tour operators and secure future group tour business for Syracuse. Additionally, the United States Ambassador to Canada, David Jacobson, will host a "Meet Syracuse" reception at his home on Tuesday, Oct. 23, to introduce the Ottawa community to Syracuse's tourism product including Destiny USA. The invite-only networking reception is open to receptive tour operators, members of the media, travel agents and the local business community in the Greater Ottawa area. "We are thrilled to be able to collaborate with the Syracuse CVB on these initiatives," said David Aitken, Destiny USA. "Destiny USA is the largest LEED® Gold certified retail commercial building in the world and a world-class destination with new luxury outlets, retail and dining options. We're working hard to continue bringing unique new venues to Central New York and New York State; as well as attract new tourists to the region." "We're just getting started; our proactive partnership with Destiny USA will continue beyond our return from Buffalo and Ottawa and we're excited about Syracuse's future as a world-class leisure destination," said Holder. "We have the opportunity to engage Canadian visitors with our culture, dining, pampering, sports, history and accessibility to the Finger Lakes region- in addition to our stellar shopping, and ultimately increase the length of their Syracuse experience." For more information contact David Aitken,315-422-7000 or Carol Eaton, 315 470-1904.
###Destiny USA is a 2.4 million square foot tourist destination in Syracuse, NY that includes a strong mix of luxury outlet tenants, restaurants and entertainment. New brands are continuing to open to create a unique and dynamic consumer shopping experience. A stunning three-story glass atrium provides perfect weather year round. Oxford Economics has projected an annual visitation rate of over 29 million visitors from throughout the U.S. and Canada. Destiny USA is expected to be the second most visited shopping center in the country, according to Travel and Leisure magazine. It is the largest LEED® Gold certified retail commercial building in the world. About the Syracuse Convention & Visitors Bureau The Syracuse Convention & Visitors Bureau (SCVB) in Syracuse, N.Y. is Onondaga County's accredited marketing organization for tourism related economic development leading the production of over $724 million in direct visitor spending annually. The SCVB is a division of CenterState Corporation for Economic Opportunity. For more information, visit http://www.visitsyracuse.org/. Media Contacts: Carol Eaton, SCVB 315-470-1904 | CEaton@VisitSyracuse.org David Aitken, Destiny USA 315-422-7000 | DAitken@Destinyusa.com