Wild Lights Light LagerDebuts on Fri. Dec. 15 at Wild Lights

Tupper Lake, NY - The Wild Center is thrilled to announce a delicious collaboration with another Tupper Lake staple, Raquette River Brewing, a local craft brewery known for its innovative brews. Together, the organizations are launching “Wild Lights” Light Lager, a special edition beer that celebrates the return of Wild Lights, a cherished winter program that continues to captivate visitors yearly. The lager will debut at Wild Lights at The Wild Center on Fri., Dec. 15. 

“Wild Lights” Light Lager is a limited-edition lager that boasts a light body, easy-drinking crisp flavor that embodies the warmth and glow of Wild Lights. It will be available in 16-ounce cans for purchase at both The Wild Center and Raquette River Brewing throughout the winter season. 

The tasty brew compliments the winter season beautifully, making it the perfect choice for celebrating Wild Lights, now in its fourth season at The Wild Center. Wild Lights has grown in popularity with each passing year, beckoning families and nature enthusiasts to immerse themselves in the enchanting winter wonderland of the Adirondacks.  

“We are thrilled to partner with Raquette River Brewing to create “Wild Lights” Light Lager. This collaboration between two Tupper Lake institutions is a natural one that celebrates our small community,” said Nick Gunn, the marketing director at The Wild Center. “This craft beer promises to bring even more magic to an already enchanting event.” 

“Teaming up with The Wild Center to create “Wild Lights” has been a fantastic opportunity to celebrate the Tupper Lake community and Wild Lights, which is quickly becoming a winter tradition in our area," said Mark Jessie, co-owner of Raquette River Brewing. “We've put our hearts into creating a beer that captures the spirit of this event.”

For the first taste of “Wild Lights” Light Lager, the public is invited to attend the fourth weekend of Wild Lights beginning Fri., Dec. 15 at 5 p.m. 

To purchase tickets and for more information about Wild Lights and this collaboration, please visit wildcenter.org/wildlights and raquetteriverbrewing.com.


Picture: "Wild Lights" Light Lager. Photo Credit: Rick Godin.

About The Wild Center

The Wild Center invites visitors to explore new ways that people and nature can thrive together. Located in Tupper Lake, NY, the Center uses science-based experiences, exhibits and programs to open new ways to look into the relationship that people have with nature. A 54,000-square-foot facility, The Wild Center features outdoor space, live animals, its popular Wild Walk - an elevated trail across the Adirondack treetops, and its newly opened “Climate Solutions” exhibition. 

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About Raquette River Brewing 

Raquette River Brewing is located in Tupper Lake at the crossroads of the Adirondack Mountains in Northern New York State. The brewery was founded in 2013 by natives Mark Jessie and Joe Hockey. What began as just two friends brewing together in a garage with a $4,000 home brew kit quickly transformed into a dream. After mastering their skill, they decided to make their dream a reality and open the doors on Balsam Street. Raquette River Brewing was born from a passion for craft beer and brewing. Brewing on a small scale affords the opportunity to experiment and innovate with a variety of ingredients, some local, some exotic. 

Media Contact:

Colleen Onuffer

Dir. of PR, Break the Ice Media


(716) 864-1263


The Wild Center Contact:

Nick Gunn

Marketing Director, The Wild Center


O: (518) 359-7800, ext. 121

C: (315) 286-4045