iloveny-stack.jpgAward-winning short film set to air during golf program on NBC television New York, NY- In addition to discovering the wonders of Long Island's famed Black Course at Bethpage State Park, viewers of this year's Golf Digest US Open Challenge will "Discover a Different New York," thanks to the filmmaking talents of Syracuse resident Sean Cunningham. "Discover a Different New York," Cunningham's award-winning entry to the inaugural I LOVE NEW YORK Short Film Competition, will air during the Golf Digest U.S. Open Challenge program, Sunday, June 21. Cunningham's Grand Prize-winning short film, which extols the virtues of upstate New York, was one of several hundred entries in the competition, part of New York State's re-launch of its iconic I Love New York brand last year.  Filmmakers ages 14 and older, regardless of their experience behind a camera, were eligible to participate. Cunningham, a cinema major alumnus of Binghamton University, wanted to represent many different parts of New York in his video, showcasing New York State beyond just New York City. Locations spotlighted in "Discover a Different New York" included areas of the Finger Lakes and Thousand Island-Seaway regions."In addition to having the greatest city in the world, New York State is home to an amazing variety of landscapes, communities and adventures, and ‘Discover a Different New York' perfectly conveys this message," said Thomas Ranese, chief marketing officer of Empire State Development, which administers the I LOVE NEW YORK program."Discover a Different New York" was selected by a panel of entertainment industry celebrities with strong ties to New York, including Academy Award-winner Philip Seymour Hoffman, Emmy-winner Tina Fey, and MTV Movie Award-winning filmmaker Doug Liman. The short film first appeared as part of a commercial during the Macy's Thanksgiving Day Parade broadcast, and was also featured on jetBlue Airways seatback televisions and the Independent Film Channel (IFC). New York State is widely considered the independent film capital of the world.  With more than 250 feature films shot here every year and over 100,000 New Yorkers employed by the industry, film and television production is vital to the State's economy. New York State offers a Film Production Credit of 30% of qualified costs, the fully refundable tax credit brought in $2.2 billion in production this past year.

MEDIA NOTE:  A DVD of the winning films is available by calling Eric Scheffel at Empire State Development at (518) 292-5274 New York State New York State features 11 beautiful vacation regions. New York's attractions span from landmarks such as Niagara Falls, to the wine trails of Hudson Valley and treasures like the Baseball Hall of Fame in Cooperstown.  Whether it's wide-ranging outdoor activities for the whole family like fishing, hiking and boating, culinary wonders and farm-to-table fresh foods, or the rich history and culture of one of the 13 original colonies, New York State offers diverse activities for all travelers.  For more information visit  Media can find press releases and more at

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