ny-cultural-tourism-canalway.jpgOct. 22 Event Offers Training and Networking Opportunities Syracuse, N.Y. - Museums, historic sites and cultural organizations who want to attract more visitors are encouraged to register for the Oct. 22 Visitor Readiness Workshop sponsored by the New York Cultural Heritage Tourism Network and the Erie Canalway National Heritage Corridor. The workshop takes place from 9 a.m. to 4 p.m. at the Ramada Syracuse, 1305 Buckley Road. "This event is designed for board members, staff and volunteers of cultural and historic sites and organizations in New York State, and will cover a wide range of topics related to visitor readiness, outreach and communication," said Lori Solomon, Director of Tourism Development and Marketing for the Erie Canalway National Heritage Corridor. "A team of panelists will discuss their experiences and advise on strategies for assessing a visitor's first impressions, staff training, interpretation of exhibits, brochures, and spreading a positive message about a facility." The New York Cultural Heritage Tourism Network is a coalition of nearly 100 arts,culture and heritage attractions and venues from across New York State. The networkdeveloped New York State's first ever inventory on arts, culture and heritage attractions, numbering more than 2,400 sites.  "Research shows that cultural heritage travelers consistently spend more money and stay longer in an area than other types of visitors," said Spike Herzig, director of the Cultural Heritage Tourism Network and president of the Herzig Group. "This intensely-filled day will provide extensive discussion for administrators, board members, office staff, docents and volunteers who want to learn more about expanding outreach and communication, provide a warm and courteous experience for their visitors, and plan the next steps for making positive changes in their historic site or cultural venue." Panelists include representatives of the Erie Canalway National Heritage Corridor, Route 20 Association, the Museum Association of New York, Erie Canal Museum, Peterboro Museum, the Seward House Museum, Sonnenberg Gardens, the Gerritt Smith Estate National Historic Landmark, and regional tourism agencies. Registration is $45 for network members and $55 for non-members and includes the all day workshop, luncheon and keynote speaker, and a take-home workbook regarding visitor readiness. To register, call 315-521-3985. For information, visit http://www.nychtn.com/


Contact: Spike Herzig, Director New York Cultural Heritage Tourism Network 315-521-3985 E-mail: info@nychtn.com