Broadway is the #2 reason tourists come to NYC (after shopping). It is an international brand, and a tentpole of American culture, yet there has never been a museum or place to honor it properly. Founders Julie Boardman and Diane Nicoletti wanted to change that.
The Museum of Broadway as an immersive, experiential way to tell Broadway’s story using art and technology. We’ve brought together a team of internationally renowned artists, designers & historians — both from Broadway & the experiential world — to design the museum. It will be educational, but told in a fun, accessible, brightly colored way. We are going to share information about the history of the Broadway theaters through projection mapped videos, the timeline of Broadway told through immersive environments that will leave people’s Instagram feeds full of great photos and give guests a behind-the-scenes look at the making of a Broadway show by spotlighting all the jobs and what it takes to create a Broadway show. There are other surprises and sections of the museum that will excite fans young and old!