The New York State Division of Tourism (I LOVE NY) collaborates with regional partners, destination marketing organizations, and local businesses to grow the state's travel economy. Access official grant guidelines, regional partner directories, and promotional tools below.
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County and Regional Tourism Promotion Agencies (TPAs)
Connect with your officially designated county or regional Tourism Promotion Agency. TPAs serve as the primary liaison for regional marketing initiatives, local tourism coordination, and I LOVE NY program alignment.
Tourism businesses, attractions, and event organizers looking to be featured on ILoveNY.com, in seasonal PR campaigns, or on official thematic travel calendars should coordinate directly through their designated local TPA.
Market New York is a competitive grant program supporting regional tourism marketing projects, capital improvements, and special event recruitment that demonstrate substantial economic impact.
State matching funds allocated to designated Tourism Promotion Agencies to plan and execute marketing initiatives that stimulate regional tourism and overnight visitation.
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