The Beat

Preliminary Review Showcases Eight Consecutive Sellout Games at New York New Jersey Stadium With $2.1 Billion in Economic Impact in Just First Five Matches

$228 Million in State and Local Tax Revenue Generated to Date

Nearly 120,000 Affordable Shuttle Bus Tickets Sold Throughout the Tournament; Midtown Travel Times Were 23 Percent Faster Than Average

Increased Hotel Revenues in the New York City Metropolitan Area

Thousands of Attendees at Free State-Led Watch Party Events

Governor Kathy Hochul today highlighted the statewide economic impacts of the FIFA World Cup on New York. The Governor’s World Cup strategy was designed to ensure that the benefits of the tournament reached every region of New York, not just the area around the host stadium. The State built a statewide activation model, combining flagship events, regional grants, accessibility initiatives, tourism promotion and community programming into one coordinated strategy. As fans from around the world visited New York, our businesses, bars, restaurants and hotels flourished.

Saratoga Springs, NY – Join Executive Director Samantha Bosshart on Sunday, July 26 at 10:30AM as she leads the tour “Summer Cottages of North Broadway.” Following when the Saratoga and Washington Railroads came to Saratoga, Broadway, originally laid out by Gideon Putnam, the area north of the railroad became primarily residential while area to the south continued to develop as a thriving commercial area. Throughout this walking tour, Samantha will highlight the architecture and share entertaining stories of this area well known for beautiful large residences where some of the city’s most prominent people resided.

An Interactive Evening of Education and Performance

Albany, NY – On Thursday, August 6, 2026, Schuyler Mansion State Historic Site will host an evening of history and theater inside the mansion, from 5:30pm-7:15pm. This event is free, but advance registration is required.

Saturday, July 25, from noon to 4 p.m.

New York, N.Y. – Break out your bell bottoms, floppy hats, and fringed vests! Flower Power Dress-Up Day at the New York Botanical Garden is your chance to show off your best hippie styles — and maybe even win some prizes.

Corning, NY (July 20, 2026) — Ignite your summer fun at CMoG! Watch exciting live glassmaking shows and demonstrations, enjoy our family-friendly Wonder Tours, and learn fun facts at our interactive Wonder Stations. Mark your calendars and don’t miss our Bring the Heat demonstrations on Thursdays and Little Gather performances on Wednesdays! All performances are free with Museum admission, and kids and teens are always free.

Schenectady, N.Y. - The Schenectady County Historical Society is pleased to present the final three concerts in the 18th season of Howlin' at the Moon, an Americana music series held in the Barn at Mabee Farm Historic Site.

7^th Annual Roots, Rhythm, and Ale  - Friday, Aug. 7, 5-9 p.m.

Howes Cave, NY - Join us for the Iroquois Museum’s lively annual fundraiser featuring headliner zydeco group The Rubber Band, opening band North Slope, dancing, an artisan market, delicious food and beer for purchase, and a silent auction. Admission: $20 includes Museum admission, a commemorative cup, and a beer ticket; $10 includes Museum admission and concert only. All proceeds benefit the Museum’s education programs.

2026 edition of annual festival includes nearly a dozen concerts performed by established classical and contemporary musicians and rising stars

New York, N.Y. - The Village Trip, a massive celebration of culture and art in Greenwich Village, presents its annual festival September 25-October 4, 2026.

Cape Vincent, N.Y. – A day of live music along the St. Lawrence River will take place Saturday, July 25 as the Cape Vincent Arts Council presents the fifth annual Riverside Music Festival. The free event takes place from noon – 6 pm on the Cape Vincent Village Green, 357 Broadway Street, downtown Cape Vincent, featuring a variety of musicians performing original music throughout the day.